Why This Job is Featured on The SaaS Jobs
Toast’s move from its core restaurant POS into convenience and specialty retail highlights a common SaaS growth pattern: vertical expansion built on an existing platform. This Territory Account Executive role sits at the point where product-market fit in a new segment is still being validated, with consultative selling required to translate a familiar POS value proposition into different operational realities across grocery, bottle shops, and convenience stores.
For SaaS sales professionals, the role offers durable experience in full-cycle acquisition within a platform business, where positioning, demo-led discovery, and competitive framing matter as much as pipeline volume. Working a defined territory and using Salesforce reinforces the operating cadence found across modern SaaS revenue orgs, while cross-functional handoffs to delivery teams builds fluency in how promises made in sales translate into retention drivers downstream.
This position tends to suit someone who prefers field-based relationship building and is comfortable creating structure from ambiguity when a product line is still being established. It also fits a seller who enjoys bilingual, community-level selling in markets where trust and clear communication can be a differentiator, and who wants their SaaS career anchored in vertical software rather than horizontal tools.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
After years of building an innovative POS platform for restaurateurs, Toast is expanding its offerings into other food and beverage concepts such as convenience stores, grocery stores, and bottle shops. This role will require a founder’s mindset as we grow Toast’s presence in this new vertical with a new offering: the Toast Retail platform.
As a Retail Account Executive, you will be part of a founding team that is transforming the way convenience stores, grocery stores, and bottle shops operate. Using a consultative approach, you will prospect, build relationships, and sign up new accounts. By understanding their unique needs, you will develop a customized solution that helps their business thrive. We need your passion, sales expertise, and entrepreneurial spirit to help us build the Toast brand in an assigned geographic territory.
A day in the life (Responsibilities)
- Use a consultative approach to prospect, build relationships, and sign up new convenience stores, grocery stores and bottle shops
- Generate lists of prospective convenience stores, grocery stores, and bottle shops and manage the entire sales cycle from initial call to close
- Conduct demos and develop a solution that best meets the prospect’s needs
- Partner with teams across the business to ensure that expectations set during the sales process are met in delivery
- Leverage Salesforce (our CRM) to manage all sales activities
- Understand the competitive landscape and determine how to best position Toast in the market
What you’ll need to thrive (Requirements)
- An entrepreneurial and feedback-driven mindset
- Strong communication, organizational, and presentation skills with the ability to sell and negotiate at all decision-making levels
- Proven track record of success in meeting and exceeding goals
- Ability to work in a fast-paced, entrepreneurial and team environment
- Self-motivated, creative, flexible, and willing to navigate ambiguity
- Fluent in Spanish
Lives in or in proximity to market and willingness to travel 25% or more
What will help you stand out (Nonessential Skills/Nice to Haves)
- Retail operations experience
AI at Toast
At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.
Our Total Rewards Philosophy
We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.
How Toast Uses AI in its Hiring Process
Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. To learn more: https://careers.toasttab.com/ai-in-hiring
Our Approach to Hybrid Working
We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the hospitality community, regardless of location. Please visit the Locations page on our career site to learn more about our in-office expectations by region: https://careers.toasttab.com/locations-toast
Diversity, Equity, and Inclusion is Baked into our Recipe for Success
At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences.
We Thrive Together
We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally, check out: https://careers.toasttab.com/locations-toast.
Apply today!
Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com.
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