Why This Job is Featured on The SaaS Jobs
In B2B SaaS, events still matter most when they connect directly to revenue, and this role sits at that intersection. The remit spans trade shows and smaller field formats, but the differentiator is the emphasis on turning in person moments into measurable pipeline, with clean attribution inside HubSpot. That makes it relevant to SaaS teams that treat events as a core go to market channel rather than a brand only program.
For a SaaS marketing career, the role builds durable operators’ skills: building repeatable playbooks, partnering tightly with Sales and BDR teams, and using reporting to decide what to scale or stop. Ownership of budget, vendor negotiations, and post event follow up mechanics also translates well across SaaS companies where lifecycle rigor and funnel accountability are expected, not optional.
This position fits someone who prefers end to end stewardship over a single slice of execution, and who is comfortable being the on site problem solver when plans collide with reality. It will suit a marketer who likes combining process discipline with experimentation, and who wants their work evaluated through pipeline impact and data quality rather than subjective brand metrics alone.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Full-Time, Remote, U.S. Only
Salary Range: $100,000 – $120,000
Location: Remote (+ regular travel to trade shows and events)
Reports to: VP of Marketing
About Balto
Balto is powering a new era of knowledge work in the contact center. Our platform unifies Agent Assist, automated Quality Assurance, and Agentic Insights into one system where humans and AI collaborate to drive quality, efficiency, and revenue. We've guided 500M+ calls. We're fast-growing, AI-obsessed, and expanding into new AI-native product lines, with real room for a product leader to shape what comes next.
Why Balto
We're not another tech startup. We're powering a real shift in how people work, with AI doing the repeatable stuff so humans can focus on what matters. At Balto, you won't just "run events." You'll shape how AI meets the market, one room at a time.
We are driven by a set of core values that shape the impactful work we do:
- Anchor on Success: We begin every task by envisioning success. We set ambitious goals, respect both incremental and transformative progress, and continuously adapt, embracing new tools and best practices to stay at the forefront of technology and business.
- Love Every Customer: Our customers are the lifeblood of our operations. We treat every interaction as a chance to show our passion and commitment, and we're tirelessly inventive in solving their problems, no matter the size, industry, or complexity.
- Talk Things Out: Communication is key. We solve problems through open, honest conversations across all levels of the organization, without the barriers of hierarchy.
- Always Be Growing: Growth is a personal journey that impacts the whole company. We encourage every teammate to own their professional development, supported by a culture that values learning.
- Own the Work: We empower our team to take initiative and produce results they're proud of. Ownership means being proactive in identifying and solving problems, always pushing toward great outcomes.
- Start with Gratitude: Our work is fueled by gratitude. We recognize and appreciate every teammate's contributions, even in challenging discussions.
Plus the good stuff: fully remote (work from anywhere in the U.S.), smart and supportive AI-obsessed teammates, real ownership with a clear path to grow, and great benefits like healthcare, 401(k), unlimited PTO, learning stipends, and more.
Apply If
- You’re looking to join a growing company whose best attribute is its culture
- You thrive in autonomy and hate micromanagement
- You treat every event like an experiment, not a checkbox
- You're scrappy, sharp, and can explain cost-per-opportunity like it's your favorite band
- You get fired up building things from scratch and working alongside Sales to turn a room full of prospects into revenue
- You love AI and want to help build something that actually matters
Assessment Process
Our hiring process includes virtual interviews and take-home exercises designed to evaluate your problem-solving ability, strategic thinking, and communication skills.
Join Us in Shaping the Future of AI: Become an Marketing Events Manager at Balto!
About The Role
Balto is building the AI Workforce for contact centers, and our events are working. Trade shows are driving pipeline, private dinners are landing the meetings that matter, and it is time for someone to own it all. We are hiring our first dedicated Marketing Events Manager to run the whole show.
This is a builder's role. You will own our event strategy and execution end to end, from national trade shows to intimate executive dinners, and you will be the person who turns a packed room into real pipeline. If your idea of a good time involves a color-coded run-of-show, a booth that actually stops traffic, and a follow-up plan that fires before the badges hit the trash, keep reading.
Think of it as a step up from "help with the booth." You will own programs end to end, from the big idea to the "here is what the numbers say" readout. This is a remote role open to candidates in the U.S., with regular travel to events.
What You'll Own
Event Strategy & Calendar
- Own Balto's event calendar across trade shows, conferences, and private / field events: what we do, where we show up, and why
- Tier events by opportunity and set clear goals for each one (pipeline, meetings, brand)
- Build the annual plan and the playbooks that make each event repeatable and better than the last
- Coordinate with different departments to take advantage of team travel and optimize for the most in person engagement with prospects and customers.
Trade Shows & Conferences
- Own sponsorship strategy, booth presence, and everything behind the scenes: contracts, shipping, staffing, and the run-of-show
- Be the on-site lead who makes it run: setup, staffing, troubleshooting, and a Plan B for when something goes sideways. You won’t be at every event, but make sure the people who are there know what to do.
- Capture and qualify meetings on the floor so nothing walks away without
Private & Field Events
- Design and run executive dinners, roundtables, hospitality suites, and customer / user events that people actually remember
- Nail the details that make a small event feel exclusive: the guest list, the venue, the flow, the follow-up
- Partner with Sales to fill the room with the right accounts, not just any accounts
Pipeline & Sales Partnership
- Turn events into pipeline: partner with Sales and BDRs on target-account lists, pre-event outreach, and on-site meeting-setting
- Own the follow-up the moment an event ends: segmented lists, timely outreach, and a clear next step for every attendee and no-show
- Tighten the handoff so event leads get worked fast and nothing slips through the cracks
Budget & Vendor Management
- Own your event budgets and spend them like they are your own money
- Negotiate and manage venues, vendors, agencies, and contractors, and hold them to the standard
- Keep every event on budget without cutting the corners that matter
Measurement & Reporting
- Track what each event actually drove: pipeline sourced and influenced, meetings booked, cost per opportunity
- Report results in a way that is honest and useful, then use it to make the next event better
- Keep event data clean in HubSpot so routing, reporting, and follow-up all run on signal you can trust
Marketing Ops + Automation
- Own your corner of HubSpot for events: registration, reminders, follow-up flows, and attribution
- Set up automations that work while you are catching a flight to the next show
- Keep the data clean so BDR follow-up and reporting run on signal, not guesswork
Experiments
- Launch fast, learn faster: test new event formats, new markets, new booth ideas, and new follow-up plays
- If an event type is not driving pipeline, say so and change it. If a weird new format is working, double down.
Special Projects
- First-ever user conference? Let's go. A pop-up activation at a show no one else is sponsoring? Fair game.
- If it drives pipeline and builds the brand, you will have room to play.
What You Bring to the Table
You don't need to have done every single one of these. But the more that sound like you, the better:
- Roughly 3 to 5+ years in event marketing or field marketing, ideally at a B2B SaaS company
- Experience running events for a B2B SaaS tech company (this one is a must, not a nice-to-have)
- Experience owning events end to end, from strategy and budget to on-site execution and post-event follow-up
- Extremely detail-oriented. You catch the wrong load-in time, the missing shipment, and the typo on the booth graphic before anyone else does
- Genuinely excited to build and create from the ground up, not just maintain a calendar someone else set up
- Experience working with Sales and BDR / SDR teams to turn events into meetings and pipeline
- Comfortable owning a budget and holding vendors, venues, and agencies to a high standard
- Calm under pressure, resourceful on-site, and always working the next contingency
- You know your way around HubSpot and event / lead-capture tools, and you can read the numbers that tell you what worked
- You write killer copy that gets people to show up, not just "clever," but effective
- You are data-obsessed and results-driven: if an event does not move the needle, you change it
Preferred
- You have worked on a small events team (one to three people), where you owned a lot and figured out the rest yourself
You're AI-Native
Balto doesn't just build AI, we live it. AI is how we work every single day. We need a builder, not someone who occasionally asks ChatGPT a question. If you're not...
- Building your own GPTs, agents, or custom workflows (not just prompting a chatbot)
- Using AI to actually make things: event invites, follow-up sequences, recap content, landing pages, and outreach at scale
- Wiring AI into event ops: list segmentation, lead enrichment, personalization, and reporting
- Following the latest drops from OpenAI, Anthropic, Google, Meta, and xAI, and putting them to work fast
- then Balto might not be the right place for you. But if that does sound like you? You're going to feel right at home.
Bonus Points For
- Experience with user conferences or your own flagship event
- Hands-on ABM or intent-data chops to fuel event targeting
- Building a personal brand or community in the marketing and events space
How To Apply
To apply, visit balto.ai/careers/, then click on See Open Roles, then Marketing Events Manager.
The Pay Range For This Role Is
100,000 - 120,000 USD per year(Remote (United States))
