Why This Job is Featured on The SaaS Jobs
Field marketing remains a core lever in B2B SaaS when product-led awareness is not enough to convert regional demand into qualified pipeline. This Senior Field Marketing Manager remit is notable because it is explicitly territory-owned and tightly coupled to Sales leadership, reflecting how established SaaS companies operationalise go-to-market by region with clear accountability for outcomes and prioritisation.
For a SaaS marketer, the long-term value sits in learning the mechanics of pipeline creation across multiple program types, from executive experiences to account-based motions, and tying those investments back to measurable influence and ROI. The emphasis on cross-functional delivery across revenue, marketing operations, product marketing, and customer teams mirrors how modern SaaS organisations run integrated campaigns and iterate based on CRM and automation data.
This role suits someone who prefers owning a regional plan rather than servicing ad hoc requests, and who is comfortable balancing strategy with hands-on execution. It will resonate with professionals who like working through stakeholder alignment, using metrics to make trade-offs, and building repeatable field plays that can be refined over time within a SaaS go-to-market system.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About The Role & Team
The North America Field Marketing team is responsible for driving regional growth by creating marketing strategies that generate pipeline, accelerate opportunities, and strengthen customer relationships. As the Senior Field Marketing Manager, East Region, you will own the field marketing strategy across one of Amplitude's most important territories, partnering closely with Sales leadership to identify opportunities, influence regional priorities, and deliver programs that create measurable business impact.
This is a highly cross-functional role for someone who enjoys thinking strategically while remaining hands-on in execution. You'll combine data, creativity, and strong business partnership to develop innovative campaigns, events, executive experiences, and account-based programs that help our teams engage prospects and customers throughout the buyer journey.
If you thrive in a fast-paced environment, enjoy building from the ground up, and love collaborating across Sales and Marketing to solve problems creatively, we'd love to meet you.
As a Sr. Field Marketing Manager, you will:
- Be the “CMO” of Amplitude’s East Region - owning the marketing strategy end to end; developing regional programs that generate pipeline, accelerate opportunities, and support revenue growth.
- Partner closely with regional Sales leaders to understand business priorities, identify whitespace opportunities, and build creative marketing plans tailored to the needs of the territory.
- Develop and execute a mix of first-party events, executive experiences, third-party sponsorships, webinars, and account-based marketing initiatives that create meaningful customer engagement.
- Measure program performance through pipeline, influence, ROI, and engagement metrics, using insights to continuously optimize future investments and regional strategy.
- Collaborate across Marketing, SDRs, Partner Marketing, Product Marketing, Customer Success, Communications, and Revenue teams to deliver exceptional experiences and ensure alignment across every campaign.
You'll be a great addition to the team if you have:
- You enjoy thinking creatively and finding new ways to engage customers beyond traditional field marketing tactics.
- You're naturally collaborative and build trusted partnerships with Sales leaders and cross-functional stakeholders.
- You love using data to inform decisions but aren't afraid to test new ideas and iterate quickly.
- You're comfortable operating with autonomy and enjoy owning a business rather than simply executing requests.
- You're energized by fast-paced, high-growth environments where priorities evolve and opportunities emerge quickly.
At a minimum, you need to have:
- 5+ years of B2B field marketing experience, preferably supporting Enterprise or Commercial sales organizations within a SaaS company.
- Demonstrated success owning a regional marketing strategy that contributed measurable pipeline and revenue outcomes.
- Experience partnering directly with Sales leadership to develop territory plans and execute integrated marketing programs.
- Strong project management skills with the ability to manage multiple campaigns and events simultaneously.
- Experience with marketing automation and CRM platforms such as Marketo and Salesforce.
- Ability to travel approximately 25–35% for regional events and customer engagements.
- Ability to work from our New York City office on a hybrid schedule (2–3 days per week).
Our values:
At Amplitude, our values guide how we show up for one another and for our customers:
- Humility: We operate from a place of empathy and openness, seeking to understand many points of view.
- Ownership: We take the initiative to solve problems that drive our shared company success.
- Growth Mindset: We’re tenacious in the face of challenges and seek feedback in order to grow ourselves and others.
- Customer Centricity: We put the customer at the center of everything we do and are deeply committed to their success.
We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.
Some of our benefit programs include:
- Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
- 401(k) retirement plan with an employer match of up to 1% of your eligible pay each pay period up to $2,000 annually
- Flexible time off, paid holidays, and more
- Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), new hire home office equipment, and much more
- Excellent Parental benefits including: 12 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
- Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy sessions
- Employee Stock Purchase Program (ESPP)
Other fun facts about Amplitude:
- Our customers love us! They've said we're the #1 product analytics solution for 23 quarters in a row on G2.
- We care a lot about product innovation. We've made significant investments in talent and infrastructure to build the most powerful AI analytics platform on the market.
- We invest in our people. We offer mentorship programs, management training, and wellness initiatives.
- We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off.
- We were founded in 2012, went public via a direct listing in September 2021, and are now trading under the ticker $AMPL.
- We’re a global and fast-growing team! We have employees around the world and offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo.
- Our mascot is Data Monster, who loves to chow down on numbers, charts, and graphs. Nom nom.
Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.
This role is eligible for equity, benefits and other forms of compensation.
Based on legislation in New York City, the following details are for individuals who will work for Amplitude in New York City. New York City salary range: $200,000 - $301,000 total target cash (inclusive of bonus or commission)
