Why This Job is Featured on The SaaS Jobs
This role stands out in the SaaS ecosystem because it treats webinars and digital events as a measurable demand channel rather than a brand-only activity. Positioned within B2B demand generation, it sits at the intersection of audience insight, lifecycle motion, and sales follow-through, which is where many SaaS companies build repeatable pipeline. The remit also reflects a mature go-to-market setup, with clear ties to analytics, RevOps, and regional execution rather than isolated campaign work.
For a SaaS-focused marketer, the long-term value is in learning how to design full-funnel systems that compound over time. Owning portfolio architecture, conversion paths, and performance recommendations builds fluency in the mechanics that matter across subscription businesses: qualification, routing, attribution-minded measurement, and iterative optimisation. The cross-functional surface area with product marketing, sales, and operations mirrors how SaaS teams align messaging, activation, and revenue outcomes.
This position best fits someone who prefers strategic ownership paired with hands-on operational judgement, and who is comfortable making decisions from data as well as audience feedback. It also suits professionals who enjoy translating technical subject matter into programs that drive concrete next steps, and who want a role with visible interfaces across marketing and revenue teams.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About the Team
The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world.
About the Role
Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works.
We’re looking for a Senior Webinar & Digital Events Strategist to redefine webinars and digital experiences as a high-quality demand channel. You’ll own audience strategy, portfolio design, programming principles, conversion paths, and performance recommendations while partnering closely with a Webinar Marketing Manager on production and delivery. This is a hands-on role for a strategic operator who can create compelling experiences and build the pre-event, live, and post-event systems required to turn engagement into qualified demand.
In this role, you will:
Owning the webinar and digital events strategy, including audience priorities, portfolio architecture, editorial themes, formats, calendar, investment decisions, and success measures.
Designing experiences for specific buyer needs and journey stages, with a clear value exchange, CTA, follow-up path, and connection to broader campaigns.
Partnering with Product Marketing, Content, speakers, customers, and subject-matter experts to create differentiated programs that make complex AI topics useful and concrete.
Working closely with the Webinar Marketing Manager and production partners to translate strategy into clear briefs, run-of-show requirements, launch plans, QA, and delivery standards.
Building integrated pre- and post-event motions across paid, email, web, social, SDR, Sales, and account-based channels to reach the right audiences and sustain momentum.
Establishing qualification, routing, seller context, and follow-up expectations so high-intent engagement receives timely and relevant action.
Defining measurement across audience quality, registration-to-attendance, engagement, CTA behavior, qualified leads, account progression, pipeline, and content reuse.
Using performance data and audience feedback to improve the portfolio, retire low-value formats, and create reusable programming and activation playbooks.
You might thrive in this role if you have:
10+ years of experience across B2B webinars, digital events, experience marketing, content programming, or integrated campaigns, ideally within a complex or technical category.
A track record of building programs that create qualified demand and pipeline—not simply registrations, attendance, or engagement.
Strong understanding of audience strategy, programming, speaker development, digital attendee journeys, promotion, production, follow-up, and measurement.
Experience leading complex cross-functional programs with executives, subject-matter experts, customers, agencies, technical partners, and sales teams.
Excellent editorial judgment and the ability to translate sophisticated ideas into clear, compelling audience experiences.
Strong analytical discipline and comfort using audience, engagement, conversion, and pipeline data to make portfolio and investment decisions.
The ability to balance strategic planning with hands-on problem solving in high-visibility, fast-moving environments.
Genuine curiosity about AI and its potential to improve experience design, content workflows, audience intelligence, and personalization.
Workplace & Location
This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. Occasional travel will be required.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.
