Why This Job is Featured on The SaaS Jobs
Lifecycle Marketing Operations roles sit at a critical junction in B2B SaaS: translating go to market strategy into reliable execution and measurement. This Senior Manager remit is anchored in the core systems that many SaaS companies standardise on, notably Marketo and Salesforce, and it is oriented around high visibility launches where attribution, routing, and taxonomy decisions materially shape the revenue narrative.
For SaaS operators, the career leverage comes from owning the mechanics of the funnel rather than a single channel. Building program architecture, tightening lifecycle flows, and improving data hygiene are the kinds of responsibilities that compound over time, because they influence how teams prioritise leads, evaluate campaigns, and forecast pipeline. Experience partnering closely with demand generation and SDR leadership also strengthens the ability to operate across the full revenue engine, a capability that transfers well across growth stage SaaS environments.
This role tends to suit someone who prefers structured problem solving and is comfortable being accountable for quality control and reporting trust. It also fits a practitioner who enjoys hands on building while serving as a cross functional translator between marketers, SDRs, and systems stakeholders, especially when timelines and requirements shift close to launch.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About the Role:
Glean is seeking a strategic and process-oriented Senior Manager, Lifecycle Marketing Operations to own end-to-end campaign execution, measurement, and quality for our highest‑impact go‑to‑market programs. You’ll sit at the intersection of demand generation, SDRs, and marketing operations, ensuring our most strategic campaigns are built correctly, launched on time, and instrumented for clear, trusted reporting.
You will be the primary operations partner for Tier 0 campaigns: architecting Marketo and Salesforce program structures, maintaining campaign and channel taxonomies, embedding AI- and automation-led workflows, and driving continuous improvements in funnel performance and data hygiene. This role is ideal for a senior Marketo expert who loves both hands-on building and collaborating with program owners to turn big campaign ideas into scalable, measurable systems.
You will:
- Own end‑to‑end build, launch, and QA for Tier 0 and other high‑impact campaigns (product drops, strategic webinars, flagship events, ABM programs, partner campaigns) in Marketo and Salesforce.
- Serve as the real-time operational counterpart to Demand Gen and SDR leaders during key launches (e.g., content updates, last‑minute list changes, routing or SLA tweaks).
- Own the campaign architecture across Marketo and Salesforce for your scope: program templates, channel and SFDC campaign types, UTMs, statuses, and success definitions.
- Maintain and improve lead lifecycle flows, campaign membership rules, and key operational workflows that affect pipeline measurement and SDR follow-up.
- Own the MarTech stack that supports lead generation and follow-up (e.g., Marketo, Goldcast, LeanData etc).
- Contribute to cross‑functional initiatives that improve the end‑to‑end revenue engine (e.g., lead prioritization, routing enhancements, new scoring models, attribution updates).
About you:
- 5+ years in Marketing Operations, Campaign Operations, or Demand Gen operations roles in B2B SaaS.
- Proven track record owning complex, multi-channel campaign builds and being the go‑to Marketo/SFDC/Hubspot expert for demand teams.
- Strong working knowledge of Salesforce campaigns, opportunities, leads/contacts, and how they connect to reporting and attribution.
- Strong communication skills; can translate between marketers, SDRs, and ops/engineering partners.
- Comfortable operating in a fast‑moving environment with evolving priorities, and proactively surfacing risks and tradeoffs.
Location:
- This role is hybrid (4 days a week in our San Francisco or Mountain View office)
Compensation & Benefits:
The standard base salary range for this position is $190,000 - $225,000 annually. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.
We offer a comprehensive benefits package including competitive compensation, Medical, Vision, and Dental coverage, generous time-off policy, and the opportunity to contribute to your 401k plan to support your long-term goals. When you join, you'll receive a home office improvement stipend, as well as an annual education and wellness stipends to support your growth and wellbeing. We foster a vibrant company culture through regular events, and provide healthy lunches daily to keep you fueled and focused.
We are a diverse bunch of people and we want to continue to attract and retain a diverse range of people into our organization. We're committed to an inclusive and diverse company. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.
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