Why This Job is Featured on The SaaS Jobs
This freelance Creative Strategist role stands out because it sits directly on a core SaaS growth lever: paid social as a repeatable acquisition channel that must stay aligned with brand. The remit spans platform shifts, creative formats, and campaign adaptation, which mirrors how many SaaS companies operate when performance marketing and creative production are tightly coupled to pipeline outcomes.
For a SaaS-focused career, the value is in building fluency across two disciplines that are often siloed. Translating performance signals into creative direction, designing testing structures, and advising on automation are durable skills in subscription businesses where iteration cycles are frequent and learnings compound. Experience shaping briefs and variant strategies at high volume also maps well to SaaS teams that rely on systematic experimentation rather than one-off launches.
This role is best suited to someone comfortable operating as a bridge between stakeholders, moving from strategic guidance to practical execution detail without losing the thread. It will fit professionals who have worked in-house and want to apply judgment across channels, creative, and measurement, particularly those who prefer clear ownership and are energized by continuous creative iteration.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Superside is looking for an experienced Performance Marketing Creative Strategist on a freelance basis. Your role will sit at the intersection of brand creative strategy and paid social performance. The ideal candidate will be someone who has operated at this intersection before, ideally from inside a brand's own marketing team.
\n
What You'll Do
- Advise on current paid social trends — formats, platform shifts, and what's working now versus six months ago.
- Recommend channel strategy — where and how brands should show up across paid social.
- Adapt big brand campaigns for paid — determine what changes, what gets cut, and what gets re-shot or re-cut for feed vs. story vs. in-feed native.
- Improve how creative teams get briefed — tighter, more performance-informed briefs that still protect brand integrity.
- Advise on testing and creative automation — structure creative testing at scale (variants, hooks, iteration speed) without it becoming chaos.
What You'll Bring
- Creative or content strategy background with hands-on paid social experience (Meta, TikTok, Google Display, YouTube) — you speak both languages fluently. Not a strategist who hands off to media, and not a media buyer dabbling in creative.
- In-house experience at a brand, not agency-only — you've operated close to the business and the numbers, not at arm's length through an agency model.
- A track record of owning or heavily influencing paid social creative strategy — not just executing against someone else's brief. We're looking for evidence of ownership, not just production.
- Experience producing hundreds of ads per month — confirmation that you've operated at real scale, not boutique volume.
- Comfort being both strategist and translator — you can talk brand with a CMO and shot lists with a creative team, sometimes on the same day.
Who Thrives HereYou've sat inside a brand's marketing org and felt the tension between "this needs to look right" and "this needs to perform" — and you've built the muscle to resolve that tension instead of picking a side. You can look at a hero campaign asset and immediately see the six ways it needs to fragment for paid social, and you can sit across from a creative team and turn "the CTR is soft" into a brief they can actually act on.
\n
Interested candidates should be prepared to speak to specific campaigns they've owned end-to-end — from creative strategy through paid social execution and iteration
