Company Description
Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).
Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.
Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.
Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.
About LIONS Riyadh
LIONS Riyadh marks a bold new chapter for the world’s most prestigious platform for creative marketing. Launched by Tahaluf in partnership with LIONS and Saudi Arabia’s Ministry of Media, it is a distinct Festival within the global LIONS community, home to the renowned Cannes Lions International Festival of Creativity. Designed to amplify Middle Eastern creativity on the global stage, LIONS Riyadh will showcase the region’s talent, ideas and storytelling while connecting its creative industries with the world’s leading networks, brands and decision-makers. The inaugural three-day Festival takes place at KAFD, Riyadh, from 6–8 December 2027. It will bring together regional and global CMOs, creative leaders, agencies, brands and emerging talent around creative excellence, effectiveness, culture and the future of the industry.
Job Description
We are looking for a proven sales leader who can drive and accelerate revenue for this flagship event.
The Head of Sales will lead the commercial strategy and revenue growth for LIONS Riyadh, building a premium partnership proposition for global and regional brands, agencies, media owners, technology companies and other organisations seeking to engage with the creative industries.
In this senior role, the individual will be responsible for achieving revenue targets, whilst leading and developing the sales team to maximize effectiveness and efficiency.
Unlike a traditional event sales role, this position requires a highly consultative approach. The Head of Sales will work with clients to understand their brand, business and audience objectives and translate these into bespoke opportunities across content, experiences, hospitality, talent, activations, learning and year-round engagement.
The role is responsible not simply for selling inventory, but for building long-term strategic partnerships that enhance both the commercial value and the experience of LIONS Riyadh.
Sales & Commercial Development
Key responsibilities:
Own and deliver the overall commercial and sales strategy for LIONS Riyadh, including revenue targets, sector priorities, account strategy and go-to-market plans.
Identify and develop high-value strategic accounts across global and regional brands, agencies, media, technology, entertainment, platforms, government-linked organisations and the wider creative economy.
Maintain strong pipeline discipline, forecasting and revenue reporting, with clear visibility of conversion, account progression, risks and opportunities.
Develop a strong understanding of the Saudi, GCC and international creative, advertising, marketing and media landscape to identify new revenue opportunities.
Use audience insight, market intelligence, and client research to develop propositions around specific communities, sectors and business objectives.
Management:
Ensure the team can confidently engage senior clients across brands, agencies, media, technology and the wider creative industries.
Communication:
Liaise and work with the Sales Operations team to ensure timely processing of contracts, invoicing, floorplan updates, etc
Work closely with Content, Marketing, Creative, Partnerships and Operations to develop relevant and commercially compelling client solutions.
Reporting:
Exhibition Operations:
Exhibition Marketing:
Qualifications
Degree or professional background in business, marketing, media, communications or a related field is advantageous.
Experience
Significant senior-level sales or commercial experience within media, advertising, marketing, creative industries, technology, major events or premium B2B platforms.
Experience selling to major brands, agencies, media companies, technology platforms or similar senior B2B clients.
Skills & qualities:
Additional Information
Core Benefits:
- Medical Insurance for individual and family
- Annual leave – 28 days
- Remote working on Sundays
- Working anywhere – 2 months every year
- School fees contribution, 40,000 SAR per child per year (up to a max of three children)
- Wellbeing Benefits
- Residency visa including yearly dependent fees
- Individual annual flight allowance for expats
Local Relocation Package*:
- Paid flight to Riyadh – individual and family
- 30 days accommodation or suitable serviced apartment from arrival date or a one-off payment of SAR 5,000
- Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs
*If eligible
International Relocation Package*:
- Paid flight to Riyadh – individual and family
- 60 days accommodation or a suitable serviced apartment from your arrival date, or a one-off payment of SAR 5,000
- Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs
- Paid flight home for individual and end-of-service gratuity payment when leaving the company (if applicable)
*If eligible
We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. We don't just accept difference, we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.
