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Sift is a SaaS company focused on helping online businesses prevent fraud and manage risk across digital transactions. Its platform is designed to spot suspicious behaviour, reduce chargebacks and account takeovers, and protect legitimate customers from unnecessary friction. In practice, that means using signals from user activity and transaction data to help teams decide what to approve, what to review, and what to block, while keeping the customer experience smooth.

The company primarily serves organisations that operate at scale online, particularly those where payment fraud, fake accounts, and abuse can quickly become costly. This typically includes ecommerce, marketplaces, on demand services, fintech, and other digital first businesses that need to make fast decisions without sacrificing safety. Buyers and day to day users of the product are often fraud analysts, risk leaders, payments teams, and customer operations teams, alongside engineering teams who integrate Sift into broader systems.

Within the SaaS ecosystem, Sift sits in the fraud prevention and trust and safety layer that supports modern online commerce. It tends to be part of a wider stack that can include payment processors, identity and verification tools, customer support platforms, and data infrastructure. Because risk decisions often touch many parts of a business, the product is inherently cross functional, with real world impact on revenue, customer experience, and operational workload.

Working at Sift is likely to suit people who enjoy solving complex, data heavy problems and who are comfortable balancing accuracy, speed, and fairness in decision making systems. Engineering, data, machine learning, security, and product roles are central to a company like this, but so are customer facing roles that translate technical capability into measurable outcomes, such as solutions engineering, customer success, and risk advisory. People who can collaborate well across disciplines, communicate clearly with non specialists, and think carefully about edge cases and unintended consequences tend to thrive in fraud and risk focused products.

For job seekers, Sift can appeal if you want to work on software that protects businesses and consumers in high stakes environments, where small improvements can have a meaningful effect. The work is likely to be fast moving and operationally aware, given that customers rely on consistent performance and clear decisioning. If you are motivated by practical problem solving, measurable impact, and building systems that help create safer online experiences, Sift is the kind of company where that focus is central to the mission.

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