Zest AI has been perfecting AI for consumer lending decisions since 2009. Our mission is to broaden access to equitable lending and our AI-enabled software creates some of the most inclusive risk models in the industry. Our Model Management System helps lenders make better decisions and better loans — increasing revenue, reducing risk, and automating compliance — while expanding credit access to deserving people with no added risk!
The Public Relations Senior Manager will be responsible for developing and executing comprehensive PR strategies to enhance our organization's public image and maintain positive relationships with media, stakeholders, and the public. This role combines strategic communication planning with hands-on tactical execution.
Key Responsibilities
- Develop and implement strategic PR campaigns and communication strategies aligned with organizational goals, including crafting compelling narratives and managing the organization's public image across multiple channels and platforms
- Build and maintain strong relationships with key media contacts, industry influencers, and stakeholders while serving as a point of contact for media inquiries and managing press relations, including organizing press conferences and media events
- Create and distribute high-quality content including press releases, media pitches, bylines and other communication materials while ensuring consistent messaging across all channels
- Support executive communications including developing thought leadership angles, talking points, keynotes/presentations and more.
- Monitor, analyze, and report on PR campaign effectiveness and media coverage
- Coach and prepare executives for media interviews and speaking engagements
- Collaborate with marketing, social media, and content teams to ensure integrated communications
- Manage and mentor junior PR team members
Required Qualifications
- Bachelor's degree in Public Relations, Communications, Journalism, or related field
- 7+ years of progressive PR experience with demonstrated success in developing and executing PR strategies
- Exceptional written and verbal communication skills with proven ability to craft compelling narratives and adapt messaging for different audiences
- Strong media relations experience and established network of media contacts
Preferred Qualifications
- Experience working with fintech and AI companies and press
- Proficiency in PR software tools and social media management platforms
- Knowledge of SEO principles and digital PR strategies
Essential Skills
- Strategic thinking and planning abilities with strong project management skills
- Excellence in both written and verbal communication, with meticulous attention to detail
- Strong leadership capabilities with experience managing and mentoring team members
- Ability to work effectively under pressure and manage multiple priorities in a fast-paced environment
