FirmPilot AI is at the forefront of revolutionizing legal marketing, dedicated to empowering law firms with cutting-edge artificial intelligence solutions. We are on a mission to transform the legal landscape by developing AI tools that enhance efficiency, accuracy, and decision-making in legal marketing. At FirmPilot AI, we are not just building software; we are crafting the future of legal marketing. Our team pushes the boundaries of AI capabilities, always with a keen focus on the unique needs and ethical considerations of the legal profession. We believe that AI, when developed responsibly, can dramatically improve access to justice and legal services worldwide.
We are an equal opportunity employer, valuing diversity in all its forms. We do not just accept differences, we celebrate them, support them, and thrive on them for the benefit of our employees, our products, and our community.
Join FirmPilot AI and be part of a team that is not just witnessing the AI revolution in law, we are leading it. Help us shape a future where legal professionals are empowered by AI to serve justice more effectively and efficiently than ever before.
About the Role
We are looking for a RevOps Specialist and HubSpot Wizard who will take ownership of our outbound email campaigns and help shape our inbound marketing strategy. In this role, you will design, execute, and optimize targeted outbound campaigns while also building strategies for attracting inbound traffic and nurturing leads. The ideal candidate will have a strong understanding of revenue operations and marketing technology, particularly HubSpot, and will be responsible for creating systems that drive predictable revenue growth.
You will play a crucial role in aligning revenue operations with the broader growth strategy, leveraging HubSpot to create automated workflows, optimize email outreach, and build systems that ensure a consistent and effective buyer journey.
Key Responsibilities
- Develop, execute, and optimize outbound email campaigns, ensuring they align with the company’s target buyer profiles and generate qualified leads.
- Create and manage data-driven strategies that engage prospects, increase conversions, and drive revenue growth.
- Build and maintain automated workflows in HubSpot to nurture both outbound and inbound leads, improving efficiency and conversion rates.
- Establish a comprehensive inbound strategy that integrates seamlessly with outbound efforts, building a strong lead funnel.
- Collaborate with leadership and marketing teams to align RevOps strategy with company objectives and long-term growth targets.
- Continuously experiment with new tools and platforms to improve campaign performance and identify new opportunities.
- Measure, analyze, and report on the success of outbound email campaigns, leveraging data to continuously optimize performance.
- Manage the integration of new RevOps technologies to maintain a competitive edge and optimize overall revenue operations.
- Develop and implement a robust data strategy to track, analyze, and optimize key performance indicators (KPIs) across both outbound and inbound campaigns.
- Leverage data insights to continuously refine the lead qualification process and optimize targeting, segmentation, and messaging to improve overall campaign effectiveness.
Required Skills and Experience
- Expertise in HubSpot, with proven experience managing outbound email campaigns and building marketing automation workflows.
- Deep understanding of revenue operations and the systems that drive growth.
- Ability to design and execute multi-channel marketing strategies that combine both outbound and inbound efforts.
- Strong analytical capabilities, with a track record of using data to drive decisions and optimize campaigns.
- Experience working with modern marketing and sales technology stacks (for example, HubSpot, Clay, SendSpark, Unity, and others).
- Proven success in designing and optimizing systems that scale revenue operations.
- Excellent collaboration and communication skills, especially when working cross-functionally with leadership and marketing teams.
Ideal Candidate Traits
- A RevOps specialist with a passion for growth and technology.
- Comfortable with balancing both strategic thinking and hands-on execution, particularly in outbound and inbound marketing.
- A self-starter who thrives in a fast-paced, dynamic environment.
- Data-driven and results-oriented, with a creative mindset for testing and iterating on strategies.
- Excellent at building relationships and aligning multiple stakeholders across functions.
What Success Looks Like
- Design and execute an outbound email strategy that significantly increases lead generation and revenue conversion.
- Build and optimize a seamless inbound strategy that nurtures leads and drives organic growth.
- Automate and optimize workflows in HubSpot that enhance lead qualification and engagement.
- Establish clear KPIs and frameworks to measure success and continuously improve campaign performance.
- Drive predictable revenue growth through the combined efforts of outbound and inbound strategies.
- Develop and track key data points that ensure campaigns are continuously optimized based on real-time feedback and performance metrics.
Impact and Scope
- Directly influence company revenue growth through optimized outbound email campaigns and inbound lead generation strategies.
- Ownership of key marketing technologies and systems.
- Close partnership with leadership in shaping the company’s revenue operations and GTM strategy.
Compensation Range
- The salary for this role ranges from $90,000 to $130,000, based on experience.
- In addition to base salary, there is potential for variable compensation between $10,000 and $15,000 based on meeting business targets.
We are looking for someone who is ready to take charge of this crucial role, optimize our email outreach, and help us scale our operations. If you are excited about shaping the future of legal marketing with AI, we want to hear from you!
