Growth Marketer, Full-Time Remote, U.S. Only
About The Role:
Balto is looking for a Growth Marketer to accelerate Balto’s pipeline, drive demand, and execute product and customer marketing strategies. You’ll work across multiple channels, from our website to HubSpot automation, tackling projects that fuel revenue growth.
This is a remote position open to candidates in the U.S. It requires occasional (mandatory) travel for industry events, company meetings, and all-hands gatherings.
Who We Are Looking For
This role requires someone who can work independently in a fast-moving, AI-first environment—no hand-holding, no waiting for permission. If you’re a technical, data-driven marketer who thrives on experimentation and impact, keep reading.
Key Responsibilities:
- Pipeline Acceleration & Demand Generation:
- Launch and optimize multi-channel campaigns to drive MQLs and SQLs.
- Own lead nurturing strategies via email, paid, and organic channels.
- Work closely with sales to align marketing efforts with revenue goals.
- Product & Customer Marketing:
- Develop and execute go-to-market plans for new features and releases.
- Build case studies, landing pages, and messaging to highlight AI’s impact.
- Growth & Experimentation:
- Continuously A/B test landing pages, emails, and ad creatives.
- Improve conversion rates with data-driven insights.
- Optimize the website for SEO and conversion (CRO).
- Marketing Tech & Ops:
- Own HubSpot workflows, automation, and reporting.
- Ensure accurate tracking of lead attribution and campaign performance.
- Implement data-driven decision-making across marketing operations.
- Special Projects:
- You might be building a chatbot, automating outreach, or testing a new acquisition channel—whatever moves the needle.
- Collaborate across teams to push AI-driven marketing initiatives forward.
Skills & Qualifications:
- 5+ years in growth marketing, demand generation, or product marketing.
- Experience with HubSpot, website management (WordPress, Webflow, etc.), and marketing analytics.
- A bias for action—you don’t wait to be told what to do; you run experiments and iterate fast.
- Strong copywriting and storytelling skills that drive conversions.
- Analytical mindset—you track everything, measure impact, and pivot when needed.
- Passion for AI and automation—you see the future and want to shape it.
- Bonus: Experience in B2B SaaS or the contact center space.
Assessment Process:
Our selection process includes a mix of virtual and take-home assessments to evaluate your problem-solving, analytical skills, and marketing expertise. Be ready to showcase your ability to execute campaigns, optimize conversions, and drive measurable growth.
Why Balto:
At Balto, we are driven by a set of core values that shape the impactful work we do.
- Anchor on Success: At Balto, we begin every task by envisioning success. We set ambitious goals and respect the need for both incremental and transformative progress. We continuously adapt, embracing new tools and best practices to stay at the forefront of technology and business.
- Love Every Customer: Our customers are the lifeblood of our operations. We treat every customer interaction as an opportunity to demonstrate our passion and commitment. No matter the size, industry, or complexity of their needs, we ensure they feel valued and supported. We are tirelessly inventive in solving their problems, whether they require process, IT, product, or third-party solutions.
- Talk Things Out: Communication is key at Balto. We believe in solving problems through open and honest conversations, whether they are within teams or with partners and customers. Our culture encourages direct interaction across all levels of the organization, ensuring that everyone can contribute to solutions without the barriers of hierarchy.
- Always Be Growing: Growth is a personal journey that impacts the entire company. We encourage every team member to take ownership of their professional development, supported by a culture that values learning and improvement in multiple dimensions.
- Own the Work: We empower our team members to take initiative and produce results they can be proud of. At Balto, ownership means being proactive in identifying and solving problems, always pushing towards great outcomes for our customers and our company.
- Start with Gratitude: Our work is fueled by gratitude. We recognize and appreciate the contributions of each team member, fostering a workplace where thankfulness and positive attitudes prevail, even in challenging discussions.
Choosing Balto means joining a company where your work is meaningful, your growth is encouraged, and your contributions are valued. It’s go time.
To apply, please visit balto.ai/careers/, then click on See Open Roles → Growth Marketer.
