Private equity has always been a sought-after asset class due to its performance potential.
However, steep entry barriers, including high minimum investments (~€10m), hefty paperwork and the challenge of selecting the right fund have traditionally kept individual investors at bay, with access largely limited to big institutions or a select few.
Enter Moonfare.
We've made investing in private equity more accessible and straightforward with our fully digital investment platform. Now, qualified investors can access some of the most sought-after private market funds at lower minimum investment amounts*.
The diverse Moonfare team – which includes alumni from top private banks, groundbreaking startups and beyond – is united in pushing boundaries and redefining the private equity landscape.
Join us!
Growth Marketing Director (m/f/d)
To meet our ambitious growth targets, Moonfare is seeking a Marketing Director to radically evolve and scale our approach to customer acquisition and engagement. Reporting directly to the Chief Commercial Officer, this role will be instrumental in navigating a changing landscape as our unique products become accessible to a much broader addressable audience whilst maintaining the strength of our premium brand proposition.
This is a unique opportunity for a world-class growth leader to capitalise on a shifting macroeconomic environment and play a pivotal role in transforming how Moonfare acquires, engages, and retains customers to maximise lifetime value.
You will:
- Own Moonfare’s growth objectives, including all acquisition and activation channels, content/PR, CRM, events, and fund marketing
- Understand and effectively leverage B2B channels to educate and convert a highly targeted audience of HNWIs and family offices
- Ensure customers are acquired profitably, maintaining a healthy CAC:LTV ratio
- Develop and coach a high-performing team focused on growth initiatives that clearly communicate core marketing messages and support Moonfare’s ambitious growth goals
- Use a multichannel approach to lead campaign and growth planning cycles, clearly defining the commercial impact of each channel investment
- Collaborate closely with internal teams and stakeholders to set up and run sessions that foster a culture of continuous, hypothesis-driven learning across ads, landing pages, and other key growth areas to improve CAC
- Use a multichannel approach to lead campaign and growth planning cycles across business, detailing the commercial impact of channel investments, brand and messaging
- Maintain an up-to-date understanding of the private equity landscape, evolving customer needs, competitor activity, and broader market opportunities
- Work in close partnership with the Chief Commercial Officer to define the strategy for scaling the business across key target segments and international markets
- Collaborate seamlessly with and the CEO and Executive team, obtaining the correct balance between driving the marketing agenda and doing what is right for the business
The next Moonfarian:
- Is a full-funnel marketing expert with an appreciation of all marketing disciplines
- Possess deep digital channel expertise, and is able to synthesise complex data to form meaningful and actionable insights
- Is a strategic, customer-centric growth marketing leader with the ability to inspire and align cross-functional teams to drive sustainable, high-impact growth
- Has demonstrable experience in cost-efficient customer acquisition within high growth environments
- Brings world-class critical thinking with the ability to analyse, interpret, and evaluate complex customer data sets to inform the growth marketing strategy
- Holds a distinguished academic record
- Gains buy-in from functional leaders to mobilise change, overcome challenges, cultivate collaboration, and build cross-functional enthusiasm around the growth journey
- Has excellent written and verbal communication skills in English and is a naturally confident spokesperson with the ability to build lasting relationships internally and externally
- Is a pragmatic operator who can demonstrate empathy for the business, beyond simply numerical key performance indicators
- Is able to leverage digital channels to build communities and access new audiences
If you feel you do not meet all of the requirements, we still encourage you to apply!
Our Values:
- Our clients come first, Moonfare comes second, and we prioritise ourselves third - Client-Centric Focus. Putting clients first means creating value for them is essential. Placing Moonfare second signifies that our individual professional future at Moonfare depends on the company's commercial success. Prioritising ourselves third reflects our humility in putting clients and Moonfare before personal interests.
- We pursue excellence and honor our promises - Commitment to Excellence. We hold ourselves to the highest standards, taking responsibility for our failures, and celebrating our successes. We commit to deadlines and stick to them and we learn from our mistakes.
- We are here to win and to celebrate our collective achievements - Win together. We are mission-focused and think and act like owners. We exemplify the attitude we expect and each of us commits to do what it takes to succeed.
- We foster personal growth but each of us earns our place as a Moonfarian through merit - Growth and Merit. We hire, retain, and develop exceptional people and invest in empowering them to excel. We must all earn our place at the table every day.
We understand the important role that diversity plays in our success. Different backgrounds, experiences and ideas push us further and raise the bar. We’re committed to developing an inclusive and safe culture where everyone — regardless of colour, race, religion, sex, origin, sexuality, disability, marital status, citizenship or gender identity — knows that they are an integral part of the team and can bring their full potential to their work.
*Minimum investments vary according to jurisdiction.
Apply Now!
