Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.
About us
We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.
We have just celebrated our $500M Series E funding round, led by General Atlantic. Before this, we’ve unlocked unicorn status following our Series D round. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca-Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, CNN, and the list goes on.
Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.
When our team founded Insider, they not only sought to create a product company but also to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100Projects SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers.
Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.
What we are looking for:
We’re on the lookout for a Senior Product Marketing Manager, Analyst Relations to join our global marketing team. In this role, you’ll be a key player in shaping and executing our analyst relations strategy, defending our category leadership, and boosting our reputation to drive business growth.
The Ideal candidate is someone who thrives in a fast-paced, high-growth environment, operates with exceptional levels of autonomy, effortlessly builds relationships, and navigates culturally diverse global organizations with ease and confidence.
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Key Responsibilities:- Analyst Relations Strategy: Develop and execute a comprehensive Analyst Relations (AR) strategy aligned with organizational goals and market trends.
- Build & Manage Analyst Relationships: Cultivate strong, proactive relationships with key analysts from top firms, ensuring Insider remains a key player in market discussions.
- Industry Positioning: Ensure favorable representation in analyst reports, briefings, and inquiries. Collaborate with product, marketing, and leadership teams to refine and strengthen messaging. Coordinate and prepare the leadership for analyst interactions, ensuring they are well-equipped with relevant information and messaging.
- Market Intelligence & Reporting: Track and share key insights from analysts and competitor activities, integrating them into strategic plans, product cycles, and messaging.
- Cross-Functional Collaboration: Partner with internal teams, including Product, Marketing, Sales, and Executive Leadership, to ensure cohesive analyst engagement and alignment with broader company goals. Collaborate with the marketing team to incorporate analyst insights into thought leadership content, press releases, and other materials that strengthen Insider's position in the market.
- Project Management: Implement best practices to streamline analyst relations, maintain a yearly AR calendar to ensure consistent, impactful engagements. Lead and coordinate analyst briefings, inquiries, and key engagements at major industry events to enhance visibility and strengthen relationships.
- Performance Tracking: Monitor and report on AR efforts using KPIs such as analyst coverage, sentiment, and market mentions, sharing insights with leadership to optimize future activities.
- Peer-to-peer communities: Help generate reviews for online communities like Gartner Peer Insights and G2 by working closely with Customer Marketing to ensure we are influencing peer-to-peer communities as well as the traditional analysts.
We’d love to hear from you if:- You've got a solid track record of experience in product marketing, analyst relations, public relations, competitive intelligence or similar roles in technology and startup environments.
- You are strongly motivated to master the cultural fluency required to thrive in a global organization (26 countries and counting) and naturally navigate culturally diverse work spaces with confidence and grace.
- Your previous roles have immersed you in the world of high-growth B2B SaaS enterprise software and services. You've got the deep industry knowledge of cloud services, marketing automation, and marketing technology platforms.
- You have exposure to or direct experience of securing a first time position or significantly improving a company’s position in a key analyst vendor report.
- You thrive on building genuine relationships wherever you go.
- You have experience collaborating with and presenting to senior executives.
- Negotiating contracts with analyst firms is not uncharted territory for you.
- Your project and time management skills are nothing short of excellent.
- You’re familiar with working closely and communicating effectively with both technical and business leaders across various levels and across product, product marketing, and sales organizations.
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We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
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