Company Description
Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.
There’s another option. Freshworks. With a fresh vision for how the world works.
At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.
Fresh vision. Real impact. Come build it with us.
Job Description
About the role:
We’re looking for a Product Marketing Specialist to develop and execute marketing strategies to increase awareness and drive widespread adoption of our product. Our ideal candidate is an enthusiastic and seasoned B2B product marketer with a track record of success in navigating emerging products and driving effective go-to-market strategies.
Responsibilities:
Content Development – Drive content for monthly feature releases and create content to support feature launches
Market, customer, and competitive analysis — Be the expert on the customer, the industry trends, and the players in the market
Sales enablement – Communicate value proposition and provide high-value sales tools, training, and collateral
Product and feature adoption — Drive adoption of the product and features amongst the customer base
Marketing enablement - Work with growth teams across the company to convey strategic vision and partner in campaign execution
Project management - Drive projects forward through effective cross-functional collaboration
Qualifications
Any graduate degree with 5+ years of product marketing experience with proven experience working in B2B SaaS marketing in global technology companies (preferred)
Strong content writing skills and business acumen
Self-starter, independent, and result-oriented who can go the extra mile to drive business outcomes
Ability to take ownership and demonstrate accountability to achieve the intended business outcomes
Excellent presentation, communication, and cross-functional collaboration skills
Additional Information
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
