Vice President, Product Marketing
PagerDuty is seeking a Vice President, Product Marketing who will be the voice of the market to the business, influence our product roadmap, and develop and own product and platform positioning that differentiates PagerDuty in the marketplace. As our VP of Product Marketing, you will play a key role in defining and educating our market while ensuring that our customer-facing teams have everything they need to win. With a proven track record of management success, you will build and lead a high-performing group encompassing product marketing, solutions & industry marketing, and market intelligence (inclusive of competitive intel). You’re excited to bring to PagerDuty an arsenal of best practices, a customer-obsessed point of view, and a history of fostering tight collaboration across Marketing, Product and Sales, and we can’t wait to meet you.
What we expect from you:
Strategy
- Architect, deliver and iterate on strategic messaging and value proposition articulations for our platform and products that equips the sales teams to close deals, supports successful product launches, and deploys through all market-facing communication touch points (website, sales messages, content, etc.).
- Be a strategic partner to our Product teams by bringing deep domain expertise in defining personas, influencing strategic roadmap decisions, and compellingly articulating customer needs as well as market and competitive dynamics.
- Understand and disseminate market insights, customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for PagerDuty’s offerings.
- Maintain a deep understanding of our current and upcoming product and product plans in alignment with product leadership.
- Contribute to pricing & packaging strategy with customer, market and competitive insights that maximize market fit with focus on increasing revenue and deal size.
- Own the external launch process from design to delivery for our platform and its products.
Leadership
- Build, mentor, and inspire a world-class, data-driven product marketing team.
- Define team’s strategy, goals, budget, and hiring to build and measure team results.
- Design and implement a metrics-driven framework for measuring PMM impact, from pipeline to adoption to retention.
- Ensure that all product marketing work is guided with deep knowledge of our products and the business problems they solve and offers data-driven insights to frame the problems.
- Build strong relationships with cross-functional departments, including Product, Field, and Sales Enablement, to ensure alignment with clear GTM plans that empower every team to succeed.
Enablement
- Partner hand-in-hand with Sales Enablement to equip our sales teams to win more deals with messaging, sales strategies, materials, tools, and market knowledge, with the aim of increasing close rates, competitor win rates, decreasing sales cycle length, and increasing annual contract value.
- Create value based, solutions-oriented, product-informed content and positioning, in partnership with our Corporate Marketing and Content teams, to ensure we deliver stories and artifacts that focus on business value and address each part of the buyer’s journey.
- Drive and inspire PagerDuty thought leaders - from building keynote presentations, writing compelling articles, speaking on the company’s behalf, and brief decision makers, all in an effort to solidify our position as the thought leader in modern digital operations.
- Nurture and leverage relationships with industry thought leaders, influencers, key strategic customers and partners to help increase market awareness about PagerDuty.
- Lead the creation, design, and enablement of our externally-facing product demos.
- Work with the partner teams to develop solutions that support PagerDuty’s GTM plays and deliver value to partners and customers.
Requirements:
- 10-15 years of experience in product marketing and related marketing functions in the software industry
- Relevant domain expertise strongly preferred
- 8+ years of progressive management experience, with an emphasis on leadership, and engaging global and local stakeholders
- Demonstrated ability to build trusted relationships with executive sponsors and practitioners
- Experience with enterprise Software-as-a-Service offerings; technical background or clear understanding of developer products a plus
- Experience supporting an Integrated GTM motions that includes Product-led Growth, Sales, Partners, and technology ecosystems
