About the Role
Dashlane is scaling our Growth Marketing Team and is looking for a results-driven Senior Manager of Demand Generation to help drive the execution of our B2B performance marketing engine. In this role, you'll take the lead on developing and optimizing Dashlane’s paid media strategy, testing new demand tactics, and collaborating cross-functionally to generate pipeline at scale.
Reporting into the VP of Growth Marketing, you’ll be responsible for all our paid channels —search, display, LinkedIn, programmatic, content syndication affiliates and others — ratings and reviews, and in helping shape the customer journey with data-backed strategy and experimentation. This is a hands-on role ideal for someone who has executed full-funnel B2B demand programs and is ready to take ownership of performance, while learning from and influencing a high-performing growth team.
What You’ll Do
- Manage and optimize Dashlane’s paid media investment across core B2B channels (e.g., search, display, LinkedIn, programmatic, affiliates) to generate qualified pipeline.
- Execute full-funnel demand generation campaigns, including strategy development, execution, testing, and reporting.
- Monitor and analyze campaign performance metrics such as traffic, CAC, conversion rates, and pipeline influence to drive data-informed decisions.
- Work closely with the VP of Growth, as well as cross-functional teams in Sales, Product, and Finance, to align tactics with strategic goals.
- Collaborate with channel specialists, creative, and external agencies to bring messaging, landing pages, and offers to life.
- Run ongoing A/B tests and funnel experiments to improve conversion and engagement across the customer journey.
- Contribute to the evolution of our B2B martech stack (e.g., Marketo, Salesforce, ZoomInfo), including attribution and reporting solutions.
- Stay current on demand gen trends, including AI-driven techniques, and bring new channel ideas or technologies to the table.
Minimum Qualifications
- 7+ years of experience in B2B demand generation or growth marketing, preferably in SaaS or high-growth environments.
- Demonstrated success launching and optimizing paid media campaigns across multiple digital channels.
- Strong analytical mindset and ability to translate performance metrics into actionable insights.
- Familiarity with B2B marketing tools such as Marketo, Salesforce, ZoomInfo, and Google/LinkedIn Ads.
- Comfortable working cross-functionally with internal teams and external partners to execute at scale.
You Might Thrive in This Role If You…
- Are excited about the cybersecurity space and curious about how businesses protect employee credentials.
- Love digging into campaign performance to uncover patterns, surface insights, and improve ROI.
- Stay up to date on modern B2B marketing strategies, especially in AI, automation, and performance.
- Communicate clearly and confidently, and enjoy collaborating across teams to get things done.
- Want to grow into a leadership role and make a tangible impact on pipeline and growth.
Salary Range:
The total compensation range for this position is between $150,000.00 - $180,000.00.
Our salary ranges are based on paying competitively for our size and industry, and are one part of total compensation package that also includes benefits, and other opportunities at Dashlane.
Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to other Dashlaners. We expect the majority of the candidates who are offered roles at Dashlane to fall healthily throughout the range based on these factors.
