Sales Development Manager
Department: Sales
Employment Type: Full Time
Location: Denver, CO
Reporting To: Matt Gendron, North America Sales Manager
Compensation: $80,000 - $92,500 / year
Description
Propeller is on a mission to take the guesswork out of moving dirt - reducing wasted fuel, time, and money. We do this through the power of maps.
Our customers use Propeller’s integrated hardware and software products to capture accurate 3D versions of their worksites. With over 50,000 worksites worldwide using Propeller’s smart survey technology, we empower project teams to map, measure, and manage site activity.
Propeller empowers everyone to approach, own, and solve problems creatively. We’re data nerds who care about impact, honesty, and each other. We take pride in being a great place to work. We are proud to be recipients of
BI Group's Excellence in Customer Experience award and
Inspiring Workplaces of Australasia, being recognized as a
Fast Company and
BuiltIn Best Place to Work. You can learn more about us on
Glassdoor.
Your Mission
As the SDR Team Manager (Sales Development Manager) at Propeller, you will be responsible for building, leading, and developing a high-performing SDR team that drives the company’s new business pipeline. Your primary focus will be to lead the team in executing effective outbound outreach and managing inbound lead engagement, ensuring consistent delivery of qualified opportunities to our sales organization.
You will play a hands-on role in setting clear goals, defining processes, and creating accountability across the team. Beyond hitting numbers, your mission is to cultivate a results-driven, motivated, and growth-oriented culture where team members are not only meeting their targets but are also growing into high-impact team members at Propeller.
In doing so, you’ll not only drive a qualified pipeline for Propeller but also leave a lasting impact by developing the next generation of sales talent.
This role requires an individual to be in the office a minimum of four days per week, with Tuesdays, Wednesdays, and Thursdays being mandatory in-office.
About You
You're a people-first leader who brings clarity, empathy, and energy to every interaction. Whether coaching your team or collaborating across functions, you communicate with purpose and make others feel heard and valued.
You’re always looking for smarter ways to work—spotting inefficiencies, improving systems, and sharing ideas that help the team scale. You think critically, act proactively, and lead by example.
You have a consumer-centric mindset and sales approach. You know how to coach on asking strong questions, handling objections, and booking qualified meetings. Knowledge around SPIN, MEDDIC, and BANT is a plus.
You're driven by team success. You set a high bar, support people to reach it, and build a culture of accountability, learning, and momentum.
Key Responsibilities:
- Lead and grow a team of Sales Development Representatives, overseeing hiring, onboarding, training, development, and performance management.
- Foster a culture of accountability, ownership, and performance excellence, ensuring team members meet or exceed monthly targets.
- Coach and mentor SDRs on prospecting best practices, qualification strategies, converting leads to opportunities, and effective multi-channel outbound communication.
- Analyze performance metrics and CRM data to identify trends, drive continuous improvement, optimize outreach strategies, and report on team effectiveness to revenue leadership.
- Partner with the marketing team to refine inbound and event lead nurturing and follow-up
- Design and implement outbound and channel strategies, including sequences, messaging, and territory assignments.
- Collaborate with Sales and RevOps to align on KPIs, target accounts, SLA compliance, and feedback loops.
- Continuously seek out and implement improvements in SDR playbooks, tools, and workflows to scale outreach effectiveness.
- Stay current on sales development trends and competitive practices to continuously bring in fresh thinking and new ideas.
- Serve primarily as a coach and leader for the SDR team, but be ready to step in as an individual contributor when needed—whether to help hit targets, test new messaging, or cover gaps during hiring.
- Consistently running call blocks with the team to lead by example.
Your Skills:
- 2–4+ years of experience in B2B SaaS sales or sales development, with 1–2+ years in a management or team lead role.
- Proven ability to lead SDRs in exceeding pipeline targets, leveraging a strong understanding of sales development methodologies, pipeline management, and inbound sales processes and strategies.
- Experience with CRM (e.g., Hubspot), sales engagement tools, and data providers (e.g., Apollo). You have worked across multiple systems to align team goals.
- Data-oriented mindset with a passion for process improvement and testing.
- Collaborative and team-oriented, with a willingness to lead by example and work alongside your team to achieve collective goals.
- Goal driven with proven experience in hitting KPIs and/or SLAs.
Benefits
- Fully paid employee United Platinum PPO medical, dental, and vision coverage
- 20 days paid vacation time per year with no accrual or carryover cap
- 3% non-elective employer contribution
- Employee share options
- Professional development budget and leave
- The opportunity to take part in our mentorship program
- Monthly telephone and/or internet allowance
- Paid primary & secondary parental leave policies
- Hybrid work arrangements and WFH equipment provided
The salary range offered for this role is $80,000 - $92,500 (base), with a total OTE of $120,000 - $147,500. This range is tied to the market for this job in Colorado. Any salary offer extended will be based on skills, knowledge, and experience.
