Sr Marketing Manager

Genesys • Full-time • Chennai (Flexible), India • 1d ago

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Senior Marketing Manager - India

We are seeking a Senior Marketing Manager, India to lead the full spectrum of marketing initiatives across the region. This includes pipeline acceleration, brand awareness, integrated demand generation (digital and field), partner marketing, events, public relations, and social media programs. This role reports to the ANZ and India Marketing Director.

The ideal candidate brings a strong blend of business acumen and strategic marketing expertise, with the ability to engage confidently at the senior leadership level while serving as the regional voice of Genesys to customers and partners in India.

This individual will be responsible for co-developing and executing a regionally tailored marketing strategy, aligned to revenue growth objectives. Key focus areas include regional prioritization, market segmentation, campaign execution, and performance measurement.

The Senior Marketing Manager will also co-manage the India marketing budget and collaborate closely with partners, customers, sales, corporate marketing, media, analysts, and external vendors to drive impactful results.

What You’ll Do:

In this role, the primary responsibilities will include (but are not limited to):

Strategic Marketing Leadership

Co-develop and drive the marketing strategy and priorities for India in alignment with regional and global objectives.
Partner closely with regional leadership, Field Sales, Channel teams, and APAC/global marketing to ensure alignment and execution.
Serve as the strategic liaison between corporate marketing and the India region, advocating for local needs and opportunities.
Ensure consistent application of global messaging, brand standards, and positioning across all India marketing initiatives.
Support and optimize the lead management process, including tracking, reporting, and continuous improvement.
Provide regular reporting on marketing performance, including response rates, pipeline contribution, and ROI.

Channel Enablement & Stakeholder Engagement

Enable, educate, and support channel and alliance partners to maximize marketing effectiveness and return on investment.
Collaborate with Sales and SDR teams to meet regional KPIs and ensure marketing and sales alignment.
Lead and support successful customer events, user conferences, and user group engagements to drive retention and advocacy.

Field, Partner & Demand Generation

Plan and execute high-impact industry, partner, and customer events tailored to audience needs and business goals.
Collaborate with key partners on co-marketing initiatives, go-to-market strategies, and campaign execution to grow market share.
Work cross-functionally with the Digital Demand Generation team to deliver digital campaigns, content, and social media strategies.
Launch and manage integrated field and digital programs to achieve lead generation and pipeline targets.
Optimize budget allocation to maximize program impact and ROI.
Analyze campaign and customer data to refine targeting, segmentation, and market penetration strategies.
Cultivate customer references and success stories; collaborate with the APAC Customer Advocacy team to support PR, speaking opportunities, and case studies.

Please note that Genesys will not accept resumes from agencies at this time.

To be eligible to apply for this role you must be legally permitted to work in India.

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About Genesys:

Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted platform that is born in the cloud, Genesys Cloud helps organizations accelerate growth by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements. Visit www.genesys.com.

Reasonable Accommodations:

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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.