What’s the Opportunity?
We’re looking for a Performance Marketing Manager with deep expertise in Google Ads and social media performance marketing to take our paid acquisition strategy to the next level. If you thrive in a fast-moving, data-driven environment and are motivated by driving measurable growth at scale, this role is for you.
You’ll help lead Intercom’s Google Ads and paid social programs (including LinkedIn and Meta), playing a critical role in how we acquire high-quality leads and customers. You’ll craft innovative strategies, run structured experiments, and turn performance data into insights that fuel our growth engine and set new standards for efficiency.
What You’ll Do:
- Lead Intercom’s performance marketing programs across Google Ads (Search, Performance Max, experimental formats) and paid social channels (LinkedIn, Facebook, and beyond) to acquire new Fin and Intercom customers.
- Design, launch, and optimize campaigns across search and social, using targeted keywords and audiences to drive customer acquisition for both sales and self-serve funnels.
- Analyze in-market campaign performance and make data-driven decisions to refine and improve results against business objectives.
- Run structured A/B tests and experiments to increase efficiency, boost ROI, and uncover scalable growth opportunities.
- Collaborate with marketing, sales, and web teams to align ad messaging with high-converting landing pages.Identify and act on new growth opportunities across the funnel, surfacing strategies grounded in performance data.
What You Bring:
- 3+ years of hands-on experience running paid search and paid social campaigns, ideally in high-growth environments.
- Deep expertise with Google Ads and paid social platforms (LinkedIn, Facebook/Meta), with a strong grasp of direct response and performance-driven campaigns.
- Strong analytical skills: advanced proficiency with spreadsheets and experience using analytics or BI tools (Looker, Tableau, etc.).
- A balance of strategic thinking and tactical execution—you know when to zoom out for the big picture and when to dive into the details.
- Analytical and curious by nature—you love digging into data, solving problems, and turning insights into actionable decisions.
- Clear and confident communicator—able to distill complex performance data into simple, impactful takeaways for stakeholders at every level
Nice to Have
- Paid acquisition experience in B2B or SaaS.
- Comfort with SQL for deeper data analysis.
Benefits
We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us!
- Competitive salary and meaningful equity
- Comprehensive medical, dental, and vision coverage
- Regular compensation reviews - great work is rewarded!
- Flexible paid time off policy
- Paid Parental Leave Program
- 401k plan & match
- In-office bicycle storage
- Fun events for Intercomrades, friends, and family!
The base salary range for candidates within the San Francisco Bay Area is $127,373 - $148,028. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
