Paid Social Specialist

Wrike • Remote (Estonia - Remote) • 1w ago

About the Role:

We are looking for a proactive and self-driven Paid Social Specialist to join Wrike’s in-house Paid Digital team. You’ll independently plan, launch, and optimize campaigns across LinkedIn (key focus), Meta, Reddit, and YouTube. This role requires strong ownership, analytical thinking, and a proactive mindset. This is an exciting opportunity to work on full-funnel paid social initiatives, including high-visibility brand and bottom-of-funnel campaigns.

Your Impact:

Own paid social campaigns from ideation to execution - audience building, briefs for content and design teams, setup, optimization, and reporting.
Manage LinkedIn campaigns end-to-end; support Meta, Reddit, and YouTube campaigns where relevant.
Translate strategy into execution: take direction from your Team Lead and Director and drive day-to-day delivery.
Develop new creative ideas and propose angles, hooks, formats, and briefs that inspire design and content teams.
Analyze performance trends and provide clear recommendations for improvements.
Stay informed about B2B social trends, benchmarks, creative patterns, and platform changes and actively bring this knowledge into your work.
Drive experimentation through A/B tests, new formats, and platform innovations to continuously improve results.
Explore and implement new AI tools, automation, and best practices to streamline workflows and enhance campaign efficiency.

Your Qualifications:

2+ years of hands-on Paid Social experience, especially with LinkedIn Ads. Experience with Meta, Reddit, or YouTube is a plus. Experience in a B2B company is a plus.
Strong execution skills and the ability to take direction and independently build, launch, and manage campaigns.
Curiosity and a genuine interest in creative testing, storytelling, and improving ad quality.
Strong communication skills and comfort working cross-functionally with design and content teams.

Standout Qualities:

Familiarity with Excel and BI analytics tools, or a willingness to learn them during onboarding, since these are used to track performance.
Experience using or eagerness to use AI for creative brainstorming, audience insights, or workflow automation.
A self-driven learning mindset - staying up to date with B2B social trends, benchmarks, platform updates, and best practices is essential for success in this role.