Why This Job is Featured on The SaaS Jobs
Account-based marketing has become a defining motion in B2B SaaS, particularly where sales cycles are complex and winning a small set of strategic accounts materially impacts pipeline. This ABM Marketing Specialist role sits directly in that GTM intersection—supporting personalized, multi-channel engagement across named accounts and tying marketing activity to sales outcomes through tooling and reporting.
For a SaaS marketer, the career value here is the operating exposure: building repeatable plays, coordinating lifecycle touchpoints, and learning how segmentation, sequencing, and content packaging work together in an ABM system. The emphasis on dashboards, engagement summaries, and KPI tracking also builds fluency in the measurement discipline that underpins modern SaaS growth teams, with experience that translates across demand gen, lifecycle, and revenue marketing paths.
This role is best suited to someone early in a SaaS marketing career who prefers structured execution, cross-functional coordination, and iterative improvement over brand-only work. It will particularly fit professionals interested in partnering closely with SDR/AEs, working inside tools like HubSpot and Salesforce, and developing an operator’s understanding of how marketing supports deal progression.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About the role
We are looking for anABM Marketing Specialist to support the execution of account-based marketing programs across Cyberhaven’s highest-value accounts. In this role, you’ll partner closely with the ABM Program Manager, SDRs, sales, and content teams to deliver personalized experiences that increase engagement, accelerate deals, and fuel pipeline growth.
This is an excellent role for an early-career marketer who is highly organized, detail-oriented, and eager to learn ABM in a fast-paced B2B environment.
What you’ll do
Support ABM Campaign Execution
Assist in building and executing ABM programs (1:1, 1:few, and 1:many).
Create and personalize marketing assets, including emails, one-pagers, gift kits, and outreach templates.
Help coordinate direct mail, digital programs, and event follow-up for target accounts.
Partner with Sales & SDRs
Support SDRs and AEs with insights, templates, and account-specific messaging.
Provide weekly engagement summaries for priority accounts.
Prepare content kits and materials for sales outreach throughout the customer journey.
Manage Tools & Processes
Set up targeted email sequences and nurture tracks in HubSpot (or a similar platform).
Assist with tracking account engagement across ABM tools (Demandbase, 6sense, etc.).
Coordinate list pulls, audience segments, and report updates.
Support Events & Campaigns
Help execute field events, webinars, and executive experiences targeted toward strategic accounts.
Manage pre-event promotion, post-event follow-up, and engagement tracking.
Reporting & Optimization
Track KPIs such as account engagement, meeting creation, and play performance.
Provide insights and recommendations to the ABM Program Manager to improve the program.
Document learnings, successful tactics, and account-specific wins.
Who you are
2-4 years of experience in B2B marketing, demand gen, SDR/BDR, or a similar role.
Interest in ABM, account targeting, and personalized marketing campaigns.
Strong organizational skills and ability to manage multiple tasks simultaneously.
Excellent communication skills and comfort working with cross-functional teams.
Hands-on experience with HubSpot, Salesforce, or similar tools is a plus.
Familiarity with ABM tools such as 6sense, Demandbase, or Mutiny is a bonus (not required).
Creative problem solver with a willingness to learn and grow quickly.
Comfortable operating in a fast-paced, high-growth environment.
Joining Cyberhaven is a chance to revolutionize data security. Traditional tools fall short, but we’ve reimagined protection with AI-enabled data lineage that analyzes billions of workflows to understand data, detect risk, and stop threats. Backed by $250M from leading investors like Khosla and Redpoint, our team includes leaders who built industry-defining technologies at CrowdStrike, Palo Alto Networks, Meta, Google, and more. This role lets you shape the future of data security, alongside experts driven to help customers protect their most valuable information.
Cyberhaven is committed to creating a diverse environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
