Senior Product Marketing Manager, HR Experiences

Gusto • Denver, CO;San Francisco, CA;New York, NY;Las Vegas, NV;Atlanta, GA;Phoenix, AZ • 1m ago

Why This Job is Featured on The SaaS Jobs

This Product Marketing Manager role sits at a common inflection point in SaaS: taking a platform company’s adjacent product suite and sharpening its category story, packaging, and adoption loops. The focus on HR experiences alongside a broader payroll foundation signals a multi-product environment where positioning must connect individual features to an integrated platform narrative, across both self-serve and sales-assisted motions.

For SaaS career development, the role offers durable leverage: building product-led growth muscles (activation, in-product messaging, lifecycle nudges), while also influencing roadmap through customer insight and usage data. That combination—GTM experimentation plus product strategy partnership—maps well to modern SaaS operating models where PMM is expected to be measurable, iterative, and close to product analytics, not only launch-driven.

This is best suited to a seasoned, full-stack PMM who prefers ambiguity and enjoys creating structure across a broad surface area. It will fit someone who likes working through cross-functional dependencies (Product, Growth, Data, Sales/Enablement) and who is motivated by turning early bets into repeatable motions, rather than optimizing a single mature SKU in isolation.

The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.

Job Description

About the role

As the Product Marketing Manager for Gusto’s HR Experiences, you will shape the narrative, positioning, and go-to-market strategy for Gusto’s HR apps and services (including hiring, performance management, compliance and our fractional HR expert service). This is a highly strategic role for a PMM who thrives at the intersection of customer insight → product strategy → PLG growth execution, and who is energized by experimenting, iterating, and helping accelerate one of Gusto’s earlier but most promising strategic bets.

You will partner closely with Product to define category narratives, validate early customer needs, and influence the roadmap with data and insight. You will also lead the GTM strategy across self-serve, in-product, and sales-assisted channels, ensuring Gusto’s HR suite drives meaningful customer engagement, adoption, and long-term retention on the platform. We’re looking for a full-stack PMM who is fluent in product-led growth, strong in GTM experimentation, and excited to architect both the strategy and the execution required to grow a multi-product suite.

What you will own

End-to-end narrative and positioning development for Gusto’s HR suite: product story, value prop hierarchy, competitive differentiation, and ecosystem messaging connected to Gusto’s broader payroll platform
Product growth, partnering with PM to deepen customer understanding, synthesize insights, refine product direction, and validate opportunities that accelerate adoption, revenue, and long-term retention
Translation of customer jobs-to-be-done, market dynamics, and product vision into compelling, data-backed recommendations for Product and company leadership
Experimentation- and usage-led GTM strategy across the HR suite: onboarding flows, activation levers, in-product messaging, lifecycle nudges, and self-serve motions that improve engagement and retention
Launch strategy, planning, and measurement for HR features and improvements across self-serve and partner channels, creating clear feedback loops and KPIs that help the team understand what’s working and where to iterate
Partnership with Sales and Enablement teams to build high-quality, segment-specific pitch decks, ROI models, value prop guides, and product materials that articulate Gusto’s differentiated HR suite and platform value

What we’re looking for

8–10+ years in Product Marketing or related roles with deep experience in positioning, messaging, customer insight, and GTM execution
Strong storytelling and narrative development skills, with the ability to communicate across multiple modalities and tailor messages to diverse audiences, from small business owners to internal executives
A track record of creative, scrappy experimentation; someone who can test, learn, and iterate quickly to find what resonates with users and accelerates adoption and engagement
Comfort operating in ambiguity, bringing structure and clarity to a broad, evolving product surface area and helping teams align on focus, ICPs, and strategic priorities
Analytical rigor, with comfort defining KPIs, analyzing adoption/activation/usage, and structuring feedback loops that guide prioritization and iteration.
Bias toward action, creativity, and cross-functional collaboration, thriving within highly interdependent teams (Product, Data, Growth, CX, Sales, and others)
Fluency with AI-powered marketing and analytics tools and processes

Our cash compensation amount for this role is targeted at $153,000 - $180,000/yr in Denver, Phoenix, Atlanta, and Las Vegas, and $180,000 - $210,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

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