Why This Job is Featured on The SaaS Jobs
This Marketing Head role stands out in SaaS because it sits at the intersection of product-led growth and marketplace economics. Owning both jobseeker acquisition and employer demand signals work that is less about single-channel marketing and more about managing liquidity, activation, and repeat usage—metrics that increasingly define how SaaS-adjacent marketplaces sustain retention and unit economics. The remit also implies close alignment with product and operations, which is where many SaaS companies now expect marketing leadership to operate.
From a SaaS career perspective, the role builds durable strengths in lifecycle thinking, experimentation, and ROI governance across multiple funnels. Leading integrated campaigns while also owning CRM and referral engines creates exposure to full-funnel systems design—skills that translate well across subscription businesses, two-sided platforms, and vertical SaaS companies expanding into ecosystems. The emphasis on analytics and iteration reinforces a modern operating model where marketing is accountable to measurable outcomes, not just awareness.
This position is best suited to a senior marketing leader who prefers broad ownership and cross-functional decision-making over narrow channel specialization. It will fit someone comfortable balancing brand narrative with performance constraints, and who enjoys building repeatable growth loops rather than one-off launches. An operator-minded profile with experience guiding teams and agencies will likely thrive in this scope.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Company Overview:
Since 2019, Apna has connected over 60 million jobseekers with more than 250,000 enterprises and small businesses across India. Founded by Nirmit Parikh, a Stanford graduate and serial entrepreneur who recognizes the challenges in early-level hiring, Apna has rapidly grown to become India’s fastest unicorn in 2021 – achieving this milestone in just 21 months.Backed by marque global investors – Insight Partners, Tiger Global, Lightspeed India, Sequoia Capital, and GSV, we’re revolutionising livelihood creation across India.
Role Summary
We are looking for a marketing leader to drive growth, liquidity, and brand outcomes for Apna’s Job Marketplace. This role owns both sides of the marketplace—candidate acquisition + employer demand—and is accountable for building repeatable, scalable, and cost-efficient growth engines.
Location: Bengaluru (WFO - Onsite)
Function: Growth & Marketing
Reports to: CEO - Job Marketplace
Key Responsibilities
- Marketplace Growth: Drive balanced growth across jobseekers and employers to maintain healthy marketplace liquidity and reduce CAC.
- Brand & Communication: Define sharp narratives for blue/grey-collar segments; build high-impact ATL/BTL and digital funnels.
- Performance & Lifecycle Marketing: Own performance, retention, CRM, and referral engines to maximize activation, engagement, and repeat hiring.
- Integrated Campaigns: Lead end-to-end campaigns for category creation, new city launches, and seasonal hiring spikes.
- Market Intelligence: Build deep understanding of user psychology and hiring behaviour across India’s mass market workforce.
- Cross-Functional Leadership: Partner closely with Product, Growth, Sales, and Operations to unlock outcome-driven programs.
- Team & Agency Management: Manage and scale a high-output marketing team; oversee agencies for creative, media, and research.
- Data-Led Decisioning: Use analytics and experimentation to drive ROI-first execution and continuously improve funnel metrics.
What We’re Looking For
- 10-12+ years in growth/performance/brand marketing, ideally from high-scale consumer internet or marketplace businesses.
- Strong understanding of blue/grey/white-collar customer behavior and mass-market distribution channels.
- Proven ability to build and scale 0→1→N growth engines with sharp ROI discipline.
- Experience leading multi-functional marketing teams (performance, brand, CRM, content).
- Strong analytical decision-making, experimentation mindset, and comfort with rapid iteration.
- Exceptional stakeholder management and ability to influence cross-functional teams.
Why This Role Matters
You will shape the growth trajectory of India’s largest job marketplace and unlock the next phase of scale, brand, and marketplace liquidity for millions of workers and businesses.
