Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
Marketing Business Sr. Analyst
Summary:
Marketing Business Sr. Analyst is responsible for supporting financial planning, budgeting, and operational process improvements with the Demand Generation organization. This role ensures effective spend governance, delivers financial insights, and partners closely with cross-functional teams to improve marketing efficiency and business impact.
In addition, the role provides support for partner marketing fund (MDF) processes by helping review, track, and reconcile program activities. The analyst ensures accuracy ofrecords, alignment with internal policies, and smooth coordination across marketing, finance, accounting, and procurement stakeholders. The ideal candidate brings a coachable mindset, a strong desire to learn and grow over time, strong analytical skills,discipline and attention to detail, and the ability to operate effectively in a dynamic, matrixed environment.
Key Responsibilities:
Manage budgets and forecasts for marketing programs and spend optimization.
Track spend pacing, analyze variances, and provide financial insights and recommendations to support strategic decision-making.
Partner with Accounting, Finance, Procurement on accruals, reconciliation, and period-close activities, ensuring compliance with financial policies and audit requirements.
Coordinate with regional marketing teams to confirm campaign details, documentation, proof of execution, and supporting financial materials.
Assist with requisition creation, purchase order tracking, invoice processing, and issue resolution with procurement and vendor management.
Support intake, validation, and tracking of partner marketing fund (MDF) requests, ensuring complete submissions and alignment with program guidelines.
Support claim submissions and reimbursement processes for partner-funded programs and ensure accurate reconciliation to regional budgets.
Contribute to process improvements and standardization across spend management workflows.
Minimum Requirements:
Bachelor’s degree in Accounting, Finance, Economics, or a related field.
3+ years of experience in financial analysis, marketing finance, FP&A, business analysis, or marketing operations.
Demonstrated experience managing budgets, forecasts, and financial reporting.
Strong analytical capabilities and the ability to interpret financial and performance data.
Ability to work cross-functionally and influence stakeholders across marketing, accounting, finance, procurement, and operations.
Excellent written and verbal communication skills, with strong organization and attention to detail.
Experience in fast-paced, matrixed environments with multiple priorities.
Desirable Skills:
#LI-AR2
#LI-Hybrid
If a Genesys employee referred you, please use the link they sent you to apply.
About Genesys:
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.
Reasonable Accommodations:
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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
