Why This Job is Featured on The SaaS Jobs
Genesys is a mature enterprise SaaS vendor in the CX and contact-center space, where customer conferences and executive programs function as strategic go-to-market infrastructure rather than standalone marketing moments. This role is notable because it treats executive engagement as a year-round, global system—combining flagship experiences, regional execution, and a distinct content spine—reflecting how large SaaS organizations build durable influence with C‑suite buyers.
From a SaaS career perspective, the work sits at the intersection of product narrative, account strategy, and measurable pipeline influence. Leading an operating model that spans regions, internal stakeholders, and an external content partner builds transferable skills in program governance, stakeholder management, and impact measurement—capabilities that translate across enterprise SaaS functions where scale and consistency matter.
The position best fits a senior marketing leader who prefers building frameworks and standards that others can execute, while still owning high-stakes delivery for marquee moments. It will suit someone comfortable working through a matrix, aligning with Sales and Customer Success without directly owning those functions, and who enjoys turning thought leadership and research into practical executive engagement that supports long buying cycles.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
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Senior Director, Global Executive Events & Content Strategy
About the Role
Genesys is expanding its Executive Perspectives event into a global, year-round executive engagement program designed to elevate our brand, deepen C-suite relationships, and support strategic account growth. We are seeking a Senior Director-level leader to set direction, lead execution, and scale this program globally—anchored by a credible external content partnership and a portfolio of high-impact executive experiences.
This role sits within the Global Events organization and reports to the Vice President of Global Events. The Senior Director will lead the Executive Perspectives program globally, including the flagship experience at Xperience, a stand-alone global executive event, and a scalable framework that enables regions to deliver localized Executive forums and Executive “tracks” at our Xperience On Tour events.
A critical component of this role is defining and driving the program-specific content strategy that fuels executive engagement across all program touchpoints. This role partners closely with Brand, Product Marketing & Thought Leadership, and Executive Communications to ensure alignment, consistency, and amplification. This position does not own company-wide executive content but serves as the strategic steward of content integration for the Executive Perspectives program.
What You’ll Do
Set Direction for Global Executive Programs
Provide strategic leadership for the Executive Perspectives program, establishing the vision, annual priorities, and operating model.
Establish the global program brand architecture for Executives Perspectives, including naming conventions, thematic framework, and experience principals across flagship, global and regional events.
Lead and develop a small global team, providing direction, coaching, and prioritization, with the opportunity to scale the team over time as the program expands.
Lead Program Content Strategy & Anchor Partnership
Define the content strategy for the program, including annual flagship research, supporting assets, executive interviews, and customer narratives.
Partner closely with Brand, Content Marketing, Thought Leadership, and Communications to ensure program content aligns with Genesys’ corporate narrative and is amplified through appropriate channels.
Enable Executive Engagement & Account Alignment
Regional Enablement & Governance
Partner with regional teams to coordinate timingand sequencing of executive events, and to recommend and prioritize executive participation based on strategic account impact, capacity, and global priorities.
Measure Impact & Drive Continuous Improvement
Define success metrics across executive engagement, content utilization, event outcomes, and revenue influence.
What You’ll Bring
12+ years of experience in senior marketing roles, with a focus on global events, executive engagement, and strategic programs.
Experience managing external partnerships (e.g., academic institutions, media organizations, analysts, or consulting firms).
Strong collaboration skills across Brand, Content Marketing, Thought Leadership, Communications, and Events teams.
Strong operational discipline, including program governance, budget oversight, and vendor management.
Why Join Us?
Partner closely with senior leaders across Campaigns, Marketing, Sales, Brand, Product Marketing and Customer Success.
Compensation:
This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.
$182,600.00 - $321,000.00
Benefits:
Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments
Click here to view a summary overview of our Benefits.
If a Genesys employee referred you, please use the link they sent you to apply.
About Genesys:
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.
Reasonable Accommodations:
If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.
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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
