Why This Job is Featured on The SaaS Jobs
This Head of Community and Customer Marketing role stands out in the SaaS landscape because it sits at the intersection of community-led growth, customer evidence, and enterprise go-to-market. Pigment positions itself as an AI-powered planning platform used by large organizations, which typically means multiple stakeholders, longer evaluation cycles, and a premium on credible peer proof—exactly where advocacy and community programs can materially influence outcomes.
For a SaaS marketing leader, the career value is in building durable, repeatable systems that connect customer sentiment to revenue impact. The remit spans lifecycle engagement, storytelling, and measurement, offering exposure to how SaaS companies operationalize customer voice across Product, Sales, Comms, and Growth. Experience designing value exchanges for advocates and translating participation into pipeline and retention signals is broadly transferable across B2B SaaS categories.
This role is best suited to someone who prefers building programs rather than only running campaigns, and who is comfortable influencing across senior cross-functional partners. It will fit a leader who enjoys combining qualitative community insight with quantitative rigor, and who wants ownership of how customer credibility is created, packaged, and deployed in an enterprise SaaS motion.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Join Pigment: The AI Platform Redefining Business Planning
Pigment is the AI-powered business planning and performance management platform built for agility and scale. We connect people, data, and processes in one intuitive, feature-rich solution, empowering every team—from Finance to HR—to build, adapt, and align strategic plans in real time.
Founded in 2019, Pigment is one of the fastest-growing SaaS companies globally. Industry leaders like Unilever, Snowflake, Siemens, and DPD use Pigment daily to make more informed decisions and confidently navigate any scenario.
With a team of 500+ across Paris, London, New York, San Francisco, and Toronto, we've raised nearly $400M from top-tier investors and were named a Visionary in the 2024 Gartner® Magic Quadrant™ for Financial Planning Software.
At Pigment, we take smart risks, celebrate bold ideas, and challenge the status quo—all while working as one team. If you're driven by innovation and ready to make an impact at scale, we’d love to hear from you.
The Head of Community and Customer Marketing will lead a team of marketers responsible for advocacy, storytelling, communities, and lifecycle engagement. This leader will build organisational strength and scale through talent development, empowerment, and cross-functional alignment.
As a member of the Marketing Leadership Team (MLT) reporting directly to the CMO, the Head of Community and Customer Marketing will also play a critical role in shaping global strategy and execution—helping drive alignment, innovation, and impact across the full marketing portfolio.
\n
What You'll Lead- Strategic Advocacy & Influence: Beyond traditional case studies, you will design and implement innovative value-exchange models that turn passive users into active, vocal brand ambassadors. You will create an "incentives and rewards" framework that motivates finance and RevOps leaders to advocate for Pigment publicly.
- Community-Led Growth & Awareness: You will build and scale both "private" (Advisory Boards) and "public" (peer-to-peer) communities that position Pigment at the center of the industry conversation. Your goal is to spark organic word-of-mouth and peer-to-peer buzz that drives product-led growth.
- Customer Storytelling & Evidence: Build a world-class engine for high-fidelity storytelling, peer reviews, and customer-led content that cuts through the noise of an AI-driven market and directly supports pipeline acceleration.
- Organisational Leadership & Culture: Build and lead a high-performing team focused on excellence, accountability, and continuous experimentation. You will foster a culture of empowerment, ensuring your team is cross-functionally integrated and business-relevant.
- Marketing Leadership Contribution: Serve as a key voice within the MLT, driving cross-functional collaboration and strategic decision-making that extends beyond the scope of traditional customer marketing.
How You’ll Work Across the Org- Operationalise Advocacy for Sales: Partner with Sales to create a library of "on-demand" advocates and localized proof points that reduce friction in the sales cycle and speed up deal velocity.
- Drive Product-Led Insights: Establish a continuous feedback loop between our community and the Product team, ensuring real-time customer sentiment and success data directly inform the product roadmap.
- Fuel Integrated Campaigns: Collaborate with Comms, Demand Gen, and Growth teams to embed authentic customer stories and lifecycle playbooks into the core "rhythm of business," fueling upsell and cross-sell motions.
- Elevate Market Leadership: Align with PR, Analyst Relations, and Corporate Comms to leverage customer-driven proof as a primary tool for establishing Pigment’s market dominance.
What You’ll Bring- 10+ years of experience in customer marketing, advocacy, or community building within enterprise B2B tech.
- A "0-to-1" Builder Mindset: Proven track record of building advocacy and community programs from the ground up, specifically in environments where customer engagement was initially difficult to capture.
- Exceptional Influence: Skilled at cross-functional alignment with the ability to influence and operationalise programs across Product, Sales, and Marketing leadership.
- Analytical Rigor: The ability to measure and communicate the direct ROI of community and advocacy efforts on brand awareness, pipeline, and retention.
- Storytelling Mastery: A strong POV on what makes stories resonate today and a passion for making complex technology narratives engaging and business-critical.
What We Offer- Competitive compensation package
- Stock options to ensure you have a stake in Pigment's growth
- We encourage you to take the time you need. When you work hard, we know you also need to rest, which is why we offer generous time off and parental leave policies
- Along with one company offsite every year, we have brand new offices at the heart of major cities including New York, Paris, London and Toronto
- High-end equipment (based on stock/availability) to do your work in the best conditions.
How we work:- Thrive Together: We can only win as a team. We are all founders and do the right thing for our peers, Pigment customers, partners, and the planet
- Never Settle: We aim to become the best at what we do by delivering with rigor and ambition every day. Delivering means building a passionate Pigment community
- Go for it: We are biased towards action. Every action leads to learning and these learnings get us one step closer to our mission
- Be real, be humble: We are generous with our feedback, open to change our views and we approach it with empathy knowing everyone is trying to do the best for Pigment
\n
We conduct background checks as part of our hiring process, in accordance with applicable laws and regulations in the countries where we operate. This may include verification of employment history, education, and, where legally permitted, criminal records. Any checks will be conducted lawfully prior to formal employment contracts being signed, with candidate consent, and information will be treated confidentially.
Pigment is an equal opportunity employer. We believe diversity is a strength and fosters innovation. We are committed to enabling everyone to feel included and valued at the workplace. All qualified applicants will receive consideration for employment without regard to age, color, family, gender identity, marital status, national origin, physical or mental disability, sex (including pregnancy), sexual orientation, social origin, or any other characteristic protected by applicable laws. We may process your personal data in accordance with our HR Data Protection Notice.
