Introduction to Demandbase:
Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.
As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.
About the Role
As the Director of Product Marketing, you will be a strategic leader and player-coach responsible for transforming how Demandbase takes innovation to market. We are looking for a storyteller and a rigorous process architect who can bridge the gap between high-velocity engineering and high-impact market narratives.
In this role, you will move beyond standard launch checklists to build a "best in class" launch engine. You will be responsible for defining the governance that separates day-to-day feature releases ("raindrops") from market-moving moments ("splashes"). You will partner closely with Product, Sales, and the Executive team to ensure that while our AI ships fast, our story remains intentional, cohesive, and powerful.
What you’ll be doing
Revolutionize Launch Governance: Move our launch strategy from "order taking" to "strategic narrative building." Implement a quantitative framework for scoring innovation, ensuring we have rigorous tiering that dictates investment levels—focusing our energy on big wins rather than diluting impact across too many small updates.
Establish "Dual Lane" Go-to-Market: Operationalize a dual-lane approach to GTM. Create a fast lane for engineering velocity (shipping features in real-time) and a strategic lane for narrative meaning (curating moments that drive market perception), ensuring they coexist without fragmenting the brand.
Architect the Narrative Arc: Operate at a high abstraction level to connect rapid product developments into a cohesive portfolio story. Ensure that individual AI advancements feed into a larger value proposition rather than existing as isolated features.
Deep Product Immersion: Act as a hands-on product expert. You will get deep into the platform to ensure that messaging and talk tracks are not just marketing fluff, but grounded in technical reality and tangible user value.
Lead Portfolio Positioning: Own the positioning and messaging for key segments of the Demandbase platform, ensuring we are translating complex AI capabilities into clear business value for B2B buyers.
Drive Sales Enablement & GTM Proof: Package customer stories, pilot metrics, and ROI narratives that prove time-to-value. Equip the field with high-impact assets (playbooks, battlecards, demo scenarios) that allow them to sell with confidence.
Mentor and Manage: Lead and mentor Product Marketing Managers, fostering a culture of high performance, strategic thinking, and deep cross-functional collaboration.
What we’re looking for
10+ years of product marketing experience (B2B SaaS/technology), with specific experience managing or leading GTM teams.
Launch Architect: Proven experience building or rebuilding launch processes. You understand the difference between shipping code and launching a product, and you know how to build the rigor required to do the latter successfully.
AI-Native Marketer: Hands-on experience marketing AI-first B2B solutions. You are comfortable translating technical concepts into buyer value and understand the unique velocity of AI development cycles.
Master Storyteller: You can take a complex set of features and weave them into a compelling story that resonates with C-level buyers and industry analysts.
Analytical & Strategic: You balance qualitative storytelling with quantitative analysis. You use data to inform segmentation, pricing, and tiering decisions.
Cross-Functional Leader: deeply collaborative and able to influence without authority across Product, Engineering, Sales, and CS. You can hold your own in technical discussions and executive briefings alike.
Benefits
Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, paid holidays, and access to mental health and wellness resources. We also provide a 401(k) with pre-tax, after tax, and roth options, as well as short-term/long-term disability, life insurance, and other great benefits.
Our Commitment to Diversity, Equity, and Inclusion at Demandbase
At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.
We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!
We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.
Unsolicited Submissions
At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.
