The Director, Integrated Marketing will architect and execute the global marketing engine, leading a specialized team across ABM, Global Campaigns, and Performance Marketing. By orchestrating end-to-end GTM plays, this leader will drive consistent revenue growth and global pipeline. You will be responsible for creating a seamless, multi-touch journey—balancing high-reach programmatic scale with high-precision account engagement.
Key Responsibilities
- Develop and lead a cohesive marketing strategy that aligns global campaigns, ABM, and paid media to drive lead and account growth across all stages of the funnel.
- Architect multi-channel strategies that resonate with diverse personas, from technical practitioners to C-suite executives, ensuring a cohesive journey from initial awareness to expansion.
- Partner with Product Marketing to translate competitive intelligence into agile frameworks for competitive response and market defense, enabling the team to quickly deploy integrated plays that protect and grow market share.
- Partner with Sales, Product Marketing, Content, Creative, and Operations to mobilize interdepartmental groups for cohesive execution and consistency in messaging and channel usage.
- Build, coach, and manage a diverse team, including ABM managers, campaign specialists, and performance marketers, ensuring they have the skills to execute high-impact programs.
- Develop global playbooks for ABM and integrated campaigns that include persona development, content strategy, and marketing channel guidance for regional deployment.
- Analyze full-funnel and account-based metrics (sourced/influenced pipeline, bookings, and engagement) to optimize ROI and adjust strategies as necessary.
- Oversee specific vertical programming and partner with Sales leadership to identify and prioritize high-value customer segments.
- Acts as the liaison between marketing and sales departments to ensure seamless communication, alignment, and collaboration between sales & marketing.
- Optimize global performance marketing spend by shifting toward high-intent, high-value account targeting to maximize ROI and pipeline influence in a resource-conscious environment.
Basic Qualifications
- 8+ years of progressive growth in marketing roles within a SaaS company, with at least 3 years in a senior-level people management role.
- Proven track record of leading complex, multi-channel integrated campaigns and account-based marketing programs in partnership with enterprise sales organizations.
- Deep understanding of the marketing mix, ABM tools (Demandbase or 6sense), and marketing automation (Marketo).
- Strong proficiency in analyzing marketing funnel, account-based, and pipeline metrics to drive data-informed decision-making.
Preferred Qualifications
- Experience scaling integrated marketing and ABM strategies globally across diverse regions.
- Experience managing people managers and their teams.
- Exceptional analytical skills and the ability to use rigorous logic to solve complex problems in a fast-moving, sometimes ambiguous environment.
- Excellent written and oral communication skills with the ability to represent a complex organization at the senior executive level.
The base salary range for this position is 163,000 - 246,400 USD. This role may also be eligible for bonus, commission, equity, and/or benefits.
This role is expected to come into our San Francisco office two times per week, so you can thrive in your new role and fully embrace being a Dutonian!
Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience.
Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process.
