Why This Job is Featured on The SaaS Jobs
Enterprise advertising is becoming a distinct GTM lane inside SaaS, and this Head of Enterprise Ads Marketing role sits at that intersection. The remit centers on shaping how large advertisers, agencies, and brand partners evaluate and adopt an emerging ads offering within a broader AI product platform. In the current SaaS landscape, that combination of platform narrative, enterprise buying dynamics, and monetization design is increasingly relevant as software companies diversify beyond seats and usage into media like revenue streams.
From a career standpoint, the role builds durable SaaS leadership muscles: turning product capabilities into market positioning, aligning cross functional stakeholders from Product to Legal to Finance, and establishing measurement frameworks that connect marketing work to commercial outcomes. It also offers exposure to enterprise GTM realities that translate across SaaS, including multi stakeholder decision making, longer adoption arcs, and the need for enablement systems that scale beyond individual launches.
This role tends to suit a senior marketer who enjoys operating across strategy and execution, and who is comfortable defining structure where the playbook is still being written. It aligns with professionals motivated by ambiguity, rigorous analytics, and executive level storytelling in complex B2B environments.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About the Team
OpenAI’s mission is to ensure the responsible and widespread adoption of artificial intelligence. In support of that mission, the Marketing team helps deeply understand customer audiences and market dynamics, influence the development of the right products, build sustainable and customer-aligned monetization models, and drive awareness, adoption, and usage across OpenAI’s products and platform.
We take a data-driven approach to understand markets, develop monetization strategies, and uncover customer needs that shape product strategy and messaging. We partner closely with Sales, Partnerships, Product, Engineering, Research, Comms, and Design to deliver a cohesive end-to-end customer experience and lead go-to-market efforts for new product launches across channels.
About the Role
We are hiring a Head of Enterprise Ads Marketing to define and scale OpenAI’s global marketing strategy for enterprise advertisers, agencies, and strategic brand partners. This leader will own how advertisers understand, evaluate, adopt, and grow with OpenAI’s advertising solutions.
This is a highly strategic and hands-on leadership role where you will shape the narratives that position OpenAI as a premium advertising platform for the world’s marketers while building the content, thought leadership, events, and demand programs that drive pipeline and long-term strategic growth.
You will partner closely with Sales, Partnerships, Product, Finance, Legal, Communications, Research, and Data Science to help establish OpenAI as a trusted leader in the future of AI-powered advertising.
This role is ideally based in San Francisco, CA, with a hybrid schedule of three days per week in the office.
In This Role, You Will:
Define the end-to-end enterprise advertiser marketing strategy across awareness, consideration, pipeline creation, adoption, expansion, and long-term growth.
Develop OpenAI’s enterprise advertising narratives, positioning, and messaging architecture across AI-powered marketing, creativity, measurement, and consumer engagement.
Build compelling brand positioning that establishes OpenAI as a trusted, differentiated platform for enterprise advertisers and agencies.
Lead category thought leadership programs and content strategy that position OpenAI as a leading voice on the future of advertising, AI, creativity, and measurement.
Create executive storytelling frameworks and high-impact communications for senior client engagements, keynote presentations, media moments, and industry conversations.
Develop strategic sales enablement programs, positioning, and materials that help commercial teams articulate differentiated value across industries, customer segments, and buying audiences.
Lead the development of flagship customer stories, case studies, and proof points that demonstrate measurable business outcomes and advertiser success.
Build integrated demand generation and account-based marketing programs targeting priority accounts and industries through owned media, partner channels, executive engagement, and industry activations.
Define industry-specific narratives and go-to-market strategies across key verticals including CPG, Retail, Automotive, Financial Services, Technology, Entertainment, Telecom, and Travel.
Own OpenAI’s presence and narrative strategy at major industry events including Cannes Lions, CES, Advertising Week, Possible, and DMEXCO.
Partner closely with Product Marketing and Product teams to translate roadmap innovations into market-ready launches, customer education, and enterprise sales motions.
Establish measurement frameworks to track brand perception, executive engagement, pipeline contribution, influenced revenue, content performance, and market momentum, while building and leading a high-performing team over time.
You Might Thrive in This Role If You:
Have 12+ years of experience in B2B marketing, enterprise marketing, ad sales marketing, product marketing, brand strategy, or strategic go-to-market leadership.
Have built or led enterprise advertising marketing programs at a scaled digital media platforms.
Deeply understand how enterprise advertisers and agencies make buying decisions, including procurement cycles, executive stakeholders, measurement requirements, and long-term partnerships.
Have significant experience developing executive narratives, thought leadership platforms, and enterprise positioning strategies that influence senior marketers and industry decision-makers.
Have experience building sophisticated content marketing ecosystems that support both brand leadership and pipeline generation.
Have led world-class tent-pole event strategies and know how to convert marquee moments into measurable brand and commercial impact.
Have built high-quality sales enablement ecosystems that help commercial teams win complex deals.
Are fluent in advertising concepts including brand building, performance media, measurement, attribution, audience strategy, creative effectiveness, and media planning.
Are highly analytical and comfortable connecting marketing investments to pipeline and revenue outcomes.
Can translate complex technology into clear, credible narratives for CMOs, agency leaders, media executives, and enterprise buyers.
Thrive in ambiguous, fast-moving environments where you are building new functions from scratch.
Are an excellent people leader who can attract top talent and raise the quality bar quickly.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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