Why This Job is Featured on The SaaS Jobs
Field marketing roles remain a core lever in B2B SaaS when pipeline accountability matters as much as brand presence. This position sits at the intersection of event strategy, partner ecosystems, and revenue alignment, signalling a mature go to market motion where in person and virtual programs are expected to perform like measurable channels rather than standalone campaigns. The emphasis on upmarket segments also reflects a SaaS context where longer sales cycles and stakeholder complexity shape how field marketing is planned and executed.
For SaaS professionals, the career upside here is the chance to build repeatable operating rhythms around planning, attribution, and iteration. Ownership of end to end programs and KPI driven retrospectives develops skills that translate across SaaS marketing functions, especially when paired with tight collaboration with sales and product marketing. Exposure to tooling such as CRM and marketing automation further reinforces the systems thinking that modern SaaS organisations rely on.
This role tends to suit a marketer who can move between strategic annual planning and detailed execution without losing clarity on outcomes. It will fit someone comfortable influencing cross functional stakeholders, managing external vendors and partners, and using reporting to make decisions. It also aligns with professionals who want their work evaluated through pipeline impact and operational discipline.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About the team/role
Are you ready to take your field marketing skills to the next level? Join our dynamic Checkr Marketing team and lead the charge in shaping our event strategy and execution. Your role will be pivotal in driving pipeline and revenue growth for Upmarket segments. If you’re a strategic thinker, a hands-on executor, and a collaborator at heart, we want to hear from you. Join us and be part of an exciting journey to build a data platform that powers safe and fair decisions.
What you’ll do
- Event Strategy and Execution: Develop and execute a strategic annual event plan in collaboration with the wider Field Marketing Team to fuel pipeline and revenue growth, focusing on key industry and partner events, associations, and communities.
- Program Ownership & Execution: Own end-to-end delivery of field marketing programs, including creative strategy, logistics, onsite management, internal communications, sales enablement, and integrated promotional plans before, during, and after events to ensure seamless execution and measurable impact.
- Stakeholder Engagement: Collaborate closely with sales, partner and marketing teams to integrate events into the Go-To-Market strategy and build strong relationships with industry partners, associations, and event organizers to secure strategic event participation and sponsorship opportunities.
- Event Messaging: Partner with product marketing, leadership, and subject matter experts to integrate thought leadership and business priority messaging into events, craft compelling event promotion materials across email, social media, OOH promotions, and landing pages, and post-event follow-up communications.
- Data-Driven Approach: Own measurement and reporting against established KPIs, conduct post-event performance analysis, and translate insights into clear recommendations to optimize event strategy, execution, and ROI.
- Budget Management: Efficiently manage the event budget, track expenses, and maximize ROI for each event.
- Team Collaboration: Lead and inspire cross-functional teams, fostering a collaborative work environment to achieve event goals and objectives.
- Innovation: Pilot new event types, formats and vendors across physical and virtual events to maximize the impact and achieve business objectives.
- An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes.
What you bring
- 6+ years of experience in field marketing in the B2B SaaS space
- Ability to work strategically and execute hands-on
- Experience managing various event types, engaging decision-makers and executives
- Proven record for building effective sales, partner and marketing relationships
- Courage to take the initiative, pilot, and evaluate new program types
- Experience using data and metrics to develop strategy and drive program improvements
- Proficient in Salesforce (CRM), Marketo (MA), Asana (Project Management), and Google Suite
- Experience in leveraging AI to optimize various stages of an event
- Willingness to travel up to 30% of the time
