Why This Job is Featured on The SaaS Jobs
### Why this Role is Featured on The SaaS Jobs
Event marketing is often treated as a brand-only function, but in B2B SaaS it increasingly sits directly on the revenue line. This Senior Manager, Event Marketing role stands out because it is positioned as a measurable pipeline lever across both in-person and virtual programs, tied to go-to-market priorities and a defined tech stack that includes HubSpot and Salesforce. The hybrid setup also signals an emphasis on on-site execution and stakeholder alignment, which is common when events are a core channel rather than a supporting tactic.
For a SaaS marketer, the long-term career value here is the chance to build repeatable, instrumented programs that can be forecasted and improved over time. Ownership of KPIs, ROI, and post-event insights develops the same analytical muscle used across growth and lifecycle marketing in subscription businesses. Managing an event portfolio and evolving playbooks also builds operational skill that transfers well across SaaS teams as companies expand channels and standardize execution.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About Altruist
Altruist is transforming the multi-trillion dollar wealth management industry by building an AI platform for wealth professionals. We partner with financial advisors nationwide, empowering them to grow, optimize time and resources, and deliver superior outcomes for their clients.
We're looking for exceptional talent to help us achieve our mission of making financial advice better, more affordable, and accessible to all. If you're passionate about challenging the status quo and want to do the most important work of your life, we'd love to meet you!
But first, our values
Kindness - Kindness doesn’t just equal niceness. We listen to understand. We embrace, and encourage healthy debate and diverse perspectives. We approach conflict openly, honestly, and respectfully.
Brilliance - Humility is the skill we’re most proud of and possessing a growth mindset is always top of mind. We take ownership in everything we touch; regularly using our unique superpowers to reach a common goal as a team. We succeed and fail as one.
Grit - When challenges arise, we stay laser focused on achieving our mission and finding a way forward, even when it’s hard. We are nimble and maintain a sense of urgency, swiftly adapting to change and overcoming obstacles.
The opportunity
Altruist is in a transformative phase of growth, and we’re looking for a Sr Manager of Event Marketing to help propel us into our next chapter. Reporting to the VP of Marketing, this high-impact role will lead the strategy and execution of Altruist’s event programs across in-person and virtual formats. You’ll oversee one report and together you’ll bring to life hosted field events, tradeshows, and a series of virtual events - all designed to engage our audience, build brand affinity, and drive measurable pipeline impact.
*This is hybrid role, requiring three days per week in our San Francisco or Culver City office.
Your impact
- Lead a high-velocity in-person and virtual events function, owning strategy and execution that align with go-to-market priorities, drive brand visibility, and deliver measurable ROI.
- Strategically determine where we show up (and where we don’t), ensuring every event supports business goals and is tailored to our ICP.
- Lead team in the end-to-end planning and execution of events—including Altruist flagship hosted events, regional hosted events, virtual programs, and industry tradeshows—overseeing budgets, timelines, logistics, vendor management, on-site production, and promotion and post-event follow-up. Travel as needed to ensure flawless execution.
- Craft impactful event programming with Content and Product Marketing teams that delivers thought leadership, showcases product innovation and builds community through high-value content.
- Manage the full event marketing lifecycle, working cross-functionally with Growth, Creative, and Content to drive pre-event promotion, in-event engagement, and post-event follow-up and lead capture.
- Define and track KPIs to measure pipeline impact, engagement, and ROI. Use post-event insights to optimize future programs and continuously improve performance.
- Refine and scale event processes and playbooks to ensure operational consistency, efficiency, and high-quality execution across all event formats.
- Manage and evolve the event tech stack to support an AI-first, data-driven approach, while overseeing external agencies and production partners to ensure scalability, brand alignment, and strong ROI.
What you bring
- 7-10 years of experience leading high-impact events in a B2B environment, with proven ability to drive pipeline, revenue, and brand visibility.
- A track record of owning complex event portfolios— from flagship conferences to hosted events and executive programs—and delivering them flawlessly under pressure.
- Operate fluidly across levels and stakeholders — from internal cross-functional partners to external speakers — in fast-paced, ambiguous environments.
- Be an excellent communicator
- Demonstrated strength in managing and optimizing large-scale event budgets while consistently achieving or exceeding ROI targets.
- Relentless focus on project management with the ability to juggle multiple deadlines, teams, and priorities without sacrificing quality.
- Fluency in latest event platforms and marketing tech, including Bizzabo, Zoom Webinars, HubSpot, and Salesforce.
San Francisco, CA salary range
$136,000—$192,000 USD
What we bring
Attracting and retaining top-tier talent is a priority. We are proud of the culture we’ve built and are cognizant of the ever-changing professional landscape. Our dynamic offering of perks and benefits are tailored for you to feel your best while doing your best.
- A hybrid work schedule for most positions to promote strong, in-person collaboration.
- Stunning, amenity-filled office spaces in Culver City, CA, San Francisco, CA, and Dallas, TX. Our offices are intentionally designed for comfort, collaboration, and productivity.
- Competitive pay and equity for eligible positions.
- Premium healthcare, dental, and vision insurance plans (HMO and PPO).
- 401k savings plan with a 4% match and immediate vesting.
- 16 week paid parental leave after one year of employment.
- Professional growth and development opportunities including an employee mobility program and an annual L&D budget allocation for each employee.
- Company perks program (includes discounts on pet insurance, fitness, cell phone plans, and travel, etc.).
- Financial guidance program (includes counseling on navigating debt, tracking personal spend, saving and planning goals, home-purchasing preparedness, etc.).
- One month work from anywhere policy (with the exception of a few countries).
Total compensation includes a competitive benefits package, along with equity in the form of Stock Options (ISOs) for eligible roles. For salaried positions, a salary offer will be determined by a number of factors including experience, skill level, internal pay equity, geographic location, and other relevant business considerations. We review all employee pay and compensation programs regularly to ensure fair, equitable, and competitive pay. At Altruist, we are committed to providing fair, equitable, and competitive compensation by leveraging market data to inform our pay bands. Base salaries will be reviewed at regular intervals throughout the year, typically in conjunction with performance review cycles. By evaluating compensation on a regular basis, we are able to reward high performance and ensure all employees have opportunities for growth.
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Altruist we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
