Why This Job is Featured on The SaaS Jobs
This Consumer Marketing Lead role stands out in SaaS because it sits on the consumer side of a product-led subscription business where adoption, retention, and paid growth are tightly linked. The remit spans capability launches and sustained education for a widely used AI application, reflecting how modern SaaS marketing increasingly operates as an extension of the product experience rather than a separate function.
From a career perspective, the position builds durable SaaS skills in end to end go to market orchestration, connecting upstream product strategy with downstream performance signals. Owning a portfolio across launch and optimization encourages disciplined measurement, iterative learning, and cross functional influence, all of which translate well across SaaS companies that rely on lifecycle marketing, in product surfaces, and multi channel systems to drive usage over time.
The role is best suited to a senior marketer who prefers operating at the intersection of product marketing, brand, and growth, with comfort translating technical concepts into clear customer narratives. It will fit someone who enjoys setting priorities across multiple initiatives, aligning partners across functions, and using research and data to guide decisions as products evolve.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About the Team
The ChatGPT Consumer Marketing team helps people understand, adopt, and get lasting value from one of the world’s most widely used AI products. We work across product, brand, creative, growth, media, lifecycle, research, communications, social, partnerships, and international markets. We bring the voice of users into product decisions and build marketing that makes powerful technology feel clear, useful, and human.
About the Role
We are looking for a senior marketing leader to own how new ChatGPT capabilities and products go to market and grow over time. You will connect product strategy, launch planning, advertising, scaled marketing, partnerships, and performance into one coherent system—so our biggest moments do more than generate attention; they are the beginning of how we change people’s understanding and usage of ChatGPT.
This role sits at the intersection of Product, Brand Marketing, and Growth. You will work upstream with Product Marketing to shape audience, positioning, proof, readiness, and measurement, then lead cross-functional teams through launch and scaled marketing programs that drive adoption, engagement, preference, and revenue.
This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.
In this role, you will:
Own the marketing strategy for a portfolio of new ChatGPT capabilities and products, from early product development through launch, sustained education, and optimization.
Translate complex technology into simple, differentiated value propositions, narratives, demonstrations, and experiences that make the next action obvious.
Build integrated go-to-market plans across product surfaces, communications, brand, creative, social, creators, partnerships, lifecycle, paid media, performance marketing, and international markets.
Create the launch-to-sustain strategy that turns high-attention moments into deeper feature adoption, repeat use, preference, retention, and paid growth.
Set portfolio priorities, investment recommendations, and success measures; use consumer, competitive, product, and campaign learning to influence the roadmap and improve the next wave.
You might thrive in this role if you:
Have led major consumer technology products or portfolios from zero-to-one launch through scaled adoption and sustained growth.
Blend deep product-marketing craft with strong integrated, brand, media, and performance instincts.
Can turn technical complexity into a human truth and a clear reason to choose, try, and return to a product.
Have exceptional creative judgment and can inspire ambitious work while giving precise, actionable feedback.
Think in systems and connect the product experience, narrative, audience, channels, and measurement into one plan.
Use research and data to set meaningful success measures, diagnose adoption barriers, and change course when the evidence demands it.
Are an influential cross-functional leader who creates clarity, makes hard tradeoffs, and cares deeply about responsible adoption.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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