Why This Job is Featured on The SaaS Jobs
### Why this Role is Featured on The SaaS Jobs
Builder communities increasingly shape how modern SaaS products are discovered, adopted, and defended, especially as AI features proliferate faster than market understanding. This Builder Evangelist role stands out because it is positioned in the real distribution layer of SaaS: the forums, group chats, and professional networks where practitioners compare tools and validate claims. The remit signals a product-led motion where credibility and proof of value matter as much as top-down messaging.
For a SaaS career, the role offers durable exposure to the feedback loops that influence retention and expansion. Translating questions into working demonstrations builds a practical sense of “time to value” and the friction points that block it. The explicit bridge between external conversations and internal Product and PMM creates a pathway to develop skills in community intelligence, narrative development, and cross-functional prioritisation that transfers across SaaS categories.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About the Role
Airtable's AI capabilities are transforming what builders can create - but most builders don't know it yet. We need someone to change that by being a trusted, authentic presence in the communities where builders already gather.
This role is about credibility, not broadcasting. You'll spend your time in Reddit threads, Discord servers, Slack communities, and LinkedIn conversations - earning trust by being genuinely helpful, surfacing real AI use cases, and converting skeptics through working demonstrations. You're not the corporate voice dropping into communities; you're a builder who happens to work at Airtable.
You'll work alongside our PMM team (who owns our video content strategy) and our internal Community team. PMM creates polished content for our channels; you bring Airtable's story into external communities and bring community insights back to us.
What You'll Do
Community Presence & Engagement
- Maintain daily presence in Airtable’s community and external builder communities: r/Airtable, BuiltOnAir Slack, NoCode communities, industry-specific groups, Twitter/X, LinkedIn
- Build relationships with power users, community leaders, and influential builders
- Answer questions, share use cases, and demonstrate AI capabilities in context
- Convert AI-skeptical builders through authentic interaction and working examples
- Bridge AI enthusiast communities (r/ChatGPT, AI Discord servers, LinkedIn AI groups) to Airtable
- Partner with our internal Community team to connect external conversations to owned community programs
Content for Community Engagement
- Host AMAs and live Q&A sessions in community spaces
- Create "build-with-me" content showing real AI implementations
- Develop platform-native content (Reddit posts, Twitter threads, LinkedIn articles) that sparks discussion
- Partner with PMM, Education, and Community team to identify community-sourced topics
- Enable and amplify community members creating their own content
- Rapidly prototype working demos to answer community questions and showcase what's possible
Community Intelligence
- Surface builder pain points, feature requests, and sentiment shifts to Product and PMM
- Identify emerging use cases and implementations worth showcasing
- Synthesize community feedback into actionable insights
- Flag opportunities where builder success stories could become customer references
Who You Are
You're already known in builder or technical communities - not as a personality, but as someone genuinely helpful. You understand each community has its own culture and you code-switch naturally between them. You're an Airtable power user (or will become one fast) and you're genuinely excited about what AI enables.
Requirements
Minimum:
- Active presence in 2+ technical or builder communities with demonstrated credibility (show us your post history)
- Strong Airtable knowledge or clear ability to ramp quickly
- Daily AI tool usage with genuine enthusiasm for the technology
- Excellent written communication across different community contexts
- Self-direction - you'll operate in spaces we can't fully supervise
- Video content creation experience
Preferred:
- Top contributor status in r/Airtable or similar technical communities
- Active member of Airtable Community, BuiltOnAir Slack or professional Airtable networks
- Experience at a B2B SaaS company in community, developer relations, or evangelism
- Airtable certification or consulting experience
- Conference or community speaking experience
Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive. We welcome people of different backgrounds, experiences, abilities, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any characteristic protected by applicable federal and state laws, regulations and ordinances. Learn more about your EEO rights as an applicant.
VEVRAA-Federal Contractor
If you have a medical condition, disability, or religious belief/practice which inhibits your ability to participate in any part of the application or interview process, please complete our Accommodations Request Formand let us know how we may assist you. Airtable is committed to participating in the interactive process and providing reasonable accommodations to qualified applicants.
#LI-Remote
