Why This Job is Featured on The SaaS Jobs
Why this Role is Featured on The SaaS Jobs
Partner marketing remains a core lever in enterprise SaaS, where cloud platforms often scale through alliances, marketplaces, and co-sell motions rather than purely direct acquisition. This role sits inside that ecosystem, focused on translating strategic partner relationships into coordinated regional programs across Latin America, with clear links to pipeline-oriented marketing and platform adoption.
For a SaaS marketer, the long-term value is the breadth of operating surface area. Joint campaigns require fluency in shared positioning, channel influence, and attribution across CRM and analytics tooling, while balancing global frameworks with local execution. Experience gained here tends to transfer well across SaaS companies that rely on partner-led distribution, especially those with multi-region go-to-market models and integrated digital programs.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
The Senior Partner Marketing Specialist will drive joint marketing initiatives with strategic partners across Latin America. This role is ideal for a digitally savvy, collaborative marketer with strong experience executing integrated campaigns and working with regional and global teams.
Based in São Paulo, this position leads partner-driven digital and field marketing programs that support pipeline growth and market awareness. Fluency in Portuguese and English is required, with Spanish highly recommended.
Key Responsibilities:
Develop and execute joint partner marketing strategies aligned with regional and global priorities.
Plan and deliver digital and integrated campaigns, including demand generation, webinars, content, and events.
Partner with LATAM and global marketing teams to ensure alignment and scalable execution.
Serve as the primary marketing point of contact for assigned partners.
Manage multiple cross-functional initiatives simultaneously.
Support partner enablement through co-branded messaging, digital assets, and sales tools.
Minimum Requirements:
5+ years of experience in partner marketing, B2B marketing, or alliance roles.
Strong understanding of digital marketing and campaign execution.
Experience working with cross-functional and global teams, preferably across LATAM.
Fluency in Portuguese and English (required).
Strong project management, analytical, and stakeholder management skills.
Experience with CRM and marketing platforms (e.g., Salesforce, Tableau, or similar).
Bachelor’s degree or equivalent experience.
Desirable Skills:
Spanish proficiency.
Experience supporting partner ecosystems in Brazil.
Background in SaaS, technology, or enterprise B2B marketing.
Experience with MDF and joint go-to-market programs.
#LI-Hybrid
If a Genesys employee referred you, please use the link they sent you to apply.
About Genesys:
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.
Reasonable Accommodations:
If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.
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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
