Why This Job is Featured on The SaaS Jobs
This Lead, Digital Marketing role stands out in the SaaS ecosystem because it is centered on customer expansion rather than pure acquisition. In subscription businesses, cross sell, upsell, and adoption programs are where marketing, product value, and revenue accountability intersect, and the remit signals a mature go to market motion with clear ties to retention and lifetime value.
From a SaaS career perspective, the work builds durable strengths in lifecycle marketing and revenue aligned execution. Ownership of multi channel programs, performance reporting tied to pipeline, and collaboration with Sales, Customer Success, Product Marketing, and RevOps are all experiences that translate across B2B SaaS categories. The emphasis on experimentation, segmentation, and data hygiene also reinforces a systems mindset that becomes increasingly important as teams scale.
The role is best suited to a marketer who prefers measurable outcomes, tight operational control, and cross functional coordination over brand only work. It fits someone ready to lead end to end campaign delivery, interpret funnel signals, and refine programs through iteration, particularly in environments where account prioritization and personalized journeys matter.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Company Description
Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.
There’s another option. Freshworks. With a fresh vision for how the world works.
At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.
Fresh vision. Real impact. Come build it with us.
Job Description
We’re looking for a results-driven Demand Generation Specialist to scale our customer expansion efforts. The ideal candidate is a self-starter and diligent marketer with hands-on experience in demand gen, ABM, or digital campaigns, capable of translating customer insights into effective cross-sell and upsell programs.
You’ll work closely with Sales, CS, Product Marketing, and Campaigns to execute high-intent expansion initiatives that boost engagement and revenue within our customer base.
Key Responsibilities
Plan, build, and execute multi-channel demand generation campaigns focused on customer expansion (cross-sell, upsell, and adoption plays)
Own reporting and performance accountability for Marketing-sourced leads, pipeline and revenue generated from these campaigns.
Partner with Sales and Customer Success to identify priority accounts, define objectives, and align on messaging and sequencing.
Create segmented audiences and personalized journeys across channels including email, paid social, display, website, webinars, content syndication.
Own campaign operations end-to-end: setup, QA, launch, reporting, and ongoing optimization.
Monitor campaign performance and translate insights into clear recommendations to improve engagement and conversion.
Work with content, creative, Product Marketing and Product teams to develop assets tailored to specific customer needs and lifecycle stages.
Support experimentation—A/B testing messaging, creatives, and formats to drive incremental gains.
Ensure account, contact, and campaign data hygiene in partnership with Marketing Ops and RevOps.
Qualifications
3–5 years of B2B marketing experience with practical, hands-on work in demand generation campaigns
Proficiency with marketing automation and CRM tools (e.g., Marketo, Salesforce).
Analytical mindset with the ability to interpret campaign, pipeline, and revenue data, turning insights into actionable recommendations.
Strong project management skills with a track record of executing multi-channel campaigns in fast-paced, cross-functional environments.
Understanding of SaaS business models, customer lifecycle stages, and expansion motions, including cross-sell, upsell, and adoption plays.
Detail-oriented, proactive, and committed to driving measurable business impact.
Additional Information
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.
