Why This Job is Featured on The SaaS Jobs
Why this Role is Featured on The SaaS Jobs
Channel-led distribution remains a core lever for B2B SaaS companies expanding beyond direct sales, especially in regions where resellers, MSPs, and distributors shape buying decisions. This role stands out because it is a first dedicated channel hire on the ground in Singapore, with a remit across Southeast Asia and a clear mandate to formalise partner motions as the company moves further into larger mid-market and enterprise segments.
For a SaaS career, channel leadership builds durable skills that translate across ecosystems and categories. The work sits at the intersection of revenue operations, partner enablement, forecasting discipline, and go-to-market design, all of which are central to scaling recurring-revenue businesses. Experience creating repeatable sales plays and joint business plans is particularly portable across SaaS firms that rely on indirect routes to market to improve coverage and pipeline efficiency.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
The Channel Account Manager, SEA at NinjaOne drives sales and profitability through channel partners by identifying, engaging, and onboarding prospects while enabling their success through sales, training, and marketing initiatives.
This is a strategic role which will contribute significantly to the success of NinjaOne and the APAC region. You will be responsible for prospecting, onboarding, maintaining relationships and driving revenue with our channel partners and helping NinjaOne move upstream to the large mid-market/enterprise space.
This role represents NinjaOne's first dedicated channel hire on the ground in Singapore and will play a pivotal role in establishing NinjaOne as a partner-first vendor across Southeast Asia. You'll enter a warm environment with an established office and existing contacts, supported by our experienced Australia-based team.
The successful candidate will operate with significant autonomy, helping to shape local strategy, partner engagement models, and go-to-market execution across the region.
Location - Hybrid in Singapore
What You’ll be Doing
- Identify, qualify, and onboard prospective partners
Develop and execute a channel strategy that aligns with NinjaOne's business objectives and the overall APAC Channel Plan
Design, launch, and operationalise scalable channel sales motions (sales plays) in partnership with NinjaOne Account Executives and regional leadership
Articulate the value of NinjaOne's Partner Program and demonstrate the product to key channel stakeholders
Own a regional plan and forecast for your territory
Collaborate closely with internal stakeholders to achieve objectives
Build and execute joint business plans with regional and in-country distributors to scale partner recruitment, enablement, and pipeline velocity
Leverage distributor resources (sales, pre-sales, marketing, enablement) to extend NinjaOne’s reach across SEA markets
Contribute beyond core responsibilities where required to support NinjaOne’s growth in the region
Other duties as needed.
About You
- 5+ years managing Channel Partners, VARs, System Integrators, Distributors, or MSPs
- Deep knowledge of Singapore and SEA partner landscape with established Tier 1/2 contacts
- Act as regional multiplier from Singapore, driving scalable partner strategies across Malaysia, Indonesia, Thailand, and Philippines
- Proven track record building or scaling partner ecosystems in high-growth markets
- Comfortable operating autonomously with limited infrastructure and minimal oversight
- Strong business acumen and negotiation skills to create mutually beneficial solutions
- Entrepreneurial mindset with ability to independently identify and qualify opportunities
- Excellent communication skills to build relationships and address partner challenges
- Skilled in developing partner/territory strategies, business plans, and KPI measurement
- Proven ability to influence C-level executives and partner principals
- Proficiency in additional SEA languages (e.g., Bahasa Indonesia/Malaysia, Thai, Tagalog) highly regarded but not required
- Experience with AWS and Alliance Partner programs a plus
NinjaOne unifies IT to simplify work for more than 35,000 customers in 140+ countries.
The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organizations give employees a great technology experience at work.
NinjaOne is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years.
- Competitive compensation
- Hybrid work model
- 18 days of annual leave (with accrual up to 20 days)
- Entitled to Singapore Public Holidays
- Other leave benefits, such as Wedding leave
- Health Insurance for you and your dependents
- Free lunches in office
- Growth opportunities
- Work in a global company with meaningful work, highly skilled colleagues, and an amazing culture.
- We are a collaborative, kind, and curious community
This position is NOT eligible for Visa sponsorship.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.
