Why This Job is Featured on The SaaS Jobs
This Senior Performance Marketing Manager role stands out because it sits at the intersection of paid acquisition and product-led growth in a SaaS platform that serves both self-serve creators and enterprise buyers. In SaaS, that mix tends to demand disciplined channel strategy, careful segmentation, and tight alignment between marketing signals and in-product outcomes, rather than pure top-of-funnel volume.
From a career standpoint, the remit implies meaningful exposure to the mechanics that define modern SaaS growth work: experimentation, attribution, and unit economics across a multi-channel portfolio. Owning budget alongside cross-functional partnerships with Product and Data is also a common pathway toward broader growth leadership, because it builds fluency in how acquisition performance translates into revenue, retention, and lifecycle marketing decisions.
This role is best suited to a performance marketer who prefers rigorous measurement, iterative testing, and clear accountability for outcomes. It will likely appeal to someone comfortable working across both creative and analytical workflows, and to professionals who want to deepen their command of attribution tradeoffs, funnel design, and scalable campaign operations within a SaaS context.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together.
We're looking for a Senior Performance Marketing Manager to join our Growth Marketing team and supercharge Webflow’s paid acquisition engine. In this role, you’ll own a multi-million dollar ad budget, drive efficiency and scale across paid channels and partner closely with Product, Data and Brand to unlock the next phase of Webflow’s growth. You’ll move fast, test relentlessly and turn insights into repeatable, scalable impact.
About the role:
- Location: Remote (United States; BC & ON, Canada)
- Full-time
- Permanent
- Exempt
- The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
- United States (all figures cited below are in USD and pertain to workers in the United States)
- Zone A: $154,000 - $185,000
- Zone B: $146,000 - $175,000
- Zone C: $138,000 - $166,000
- Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.
Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
- Application Information:
- Application deadline: applications accepted on an ongoing basis until position is closed and filled
- This posting is for an existing vacancy
- Reporting to the Senior Manager, Growth Marketing
As aSenior Performance Marketing Manager, you’ll …
- Strategically scale paid marketing programs across platforms such as Google Ads, LinkedIn, YouTube, Microsoft Ads, Facebook, Instagram, Quora and more.
- Design and execute full-funnel acquisition strategies that maintain healthy unit economics and accelerate user growth.
- Identify and pursue opportunities that unlock new growth levers, with a strong focus on leveraging AI and personalization.
- Build, manage and optimize high-budget, data-driven paid acquisition campaigns.
- Create and prioritize a roadmap of growth experiments aimed at improving ROI and build strategies around driving revenue and MQLs.
- Collaborate closely with Creative and Data Science teams to produce new assets and deepen campaign insights.
- Monitor, analyze, and report on campaign KPIs, iterating strategy based on performance and business goals.
About you:
Requirements:
- 5+ years of experience in performance marketing or paid acquisition, preferably in high-growth B2B or SaaS environments.
- Managed 1+ million min. in annual paid media spend across multiple platforms with proven impact.
- Ability to analyze campaign data, extract insights, and refine campaign strategies.
You’ll thrive as aSenior Performance Marketing Manager if you:
- Bring a growth mindset, are comfortable with ambiguity and love moving fast and learning.
- Possess working knowledge of Salesforce, Excel, Google Sheets, HTML, JavaScript, SQL, and/or Python.
- Have foundational knowledge of statistical analysis and performance marketing experimentation techniques.
- Are fluent in using and evaluating various attribution models to inform marketing decisions.
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.
Our Core Behaviors:
- Build lasting customer trust. We build trust by taking action that puts customer trust first.
- Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
- Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
- Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.
Benefits
- Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
- Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
- Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
- Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
- Wellness for the whole you. Access to mental health resources, therapy and coaching.
- Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
- Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
- Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.
Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.
Remote, together
At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.
Stay connected
Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.
Please note:
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.
To join Webflow, you'll need a valid right to work authorization depending on the country of employment.
If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.
For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.
