Why This Job is Featured on The SaaS Jobs
Analyst relations sits at a strategic intersection in B2B SaaS, where market categories are shaped as much by third party interpretation as by product reality. This role stands out because it centers on engaging firms like Gartner, Forrester, and IDC and on influencing how a pipeline AI and GTM platform is understood in competitive evaluations and ongoing coverage, a lever that can materially affect credibility in enterprise buying cycles.
For a SaaS career, the work builds durable skills in narrative development, competitive positioning, and cross-functional orchestration across product marketing, product, sales, and executive stakeholders. It also develops a practical understanding of how analyst feedback loops inform roadmap and go to market decisions, and how external validation can be translated into field enablement and measurable pipeline impact.
This position is a strong match for professionals who enjoy structured programs with clear outputs like briefings, RFIs, and evaluation submissions, and who are comfortable coaching senior leaders and aligning multiple internal teams around a consistent story. It will suit someone motivated by synthesizing market signals into action and by operating close to both strategy and execution in a mature B2B SaaS environment.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Introduction to Demandbase:
Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.
As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.
About the Role
Demandbase is seeking a strategic and results-oriented Analyst Relations Manager to own and elevate our standing with the industry’s most influential voices. This isn't just a coordination role; you will be the architect of our market perception with analysts. You will lead our engagement with firms like Gartner, Forrester, and IDC, ensuring Demandbase isn't just "in" the reports, but is defined as the leader in ABM, Sales Intelligence, and B2B Data.
Reporting to the Vice President of Product Marketing, you will be a strategic partner to Executive Leadership, Product Management, and Sales, translating our technical innovations into "market-shifting" narratives that analysts can't ignore.
Responsibilities
Strategic Program & Narrative Ownership: Develop and execute a year-round AR strategy that proactively shapes the market’s understanding of Demandbase’s "Smarter GTM" vision.
Dominance in Major Evaluations: Lead the end-to-end strategy for major industry reports (e.g., Gartner Magic Quadrants, Forrester Waves). You will own the RFI process, orchestrate high-impact executive briefings, and curate a world-class customer reference program.
Revenue-Centric Deal Support: Partner with Sales on high-stakes, competitive deals to leverage analysts as strategic resources. You will identify opportunities to use third-party validation to shift buyer perception and reinforce Demandbase as the preferred choice.
Competitive & Market Intelligence: Act as a critical feedback loop for the organization. Gather and synthesize analyst insights on market trends and competitor movements to help shape our product roadmap and GTM strategy.
Benefits
Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, paid holidays, and access to mental health and wellness resources. We also provide a 401(k) with pre-tax, after tax, and roth options, as well as short-term/long-term disability, life insurance, and other great benefits.
High-Cadence Engagement: Proactively manage a regular rhythm of briefings, inquiries, and strategy days, ensuring our key spokespeople are top-of-mind for analysts when they speak to our prospective customers.
Analyst-Ready Narrative Development: Partner with Product Marketing to translate complex technical features into differentiated, value-based messaging tailored specifically for the analyst community.
Sales Enablement: Transform analyst accolades, rankings, and reports into "weapons" for the field, creating content that helps the revenue team build immediate credibility and win.
Impact Measurement: Move beyond "number of briefings." Track and report on analyst sentiment shifts, coverage share-of-voice, and the direct impact of AR on the sales pipeline.
Qualifications
3–6+ years of Experience: in Analyst Relations or high-level Product Marketing within the B2B SaaS space (Martech/Salestech experience is highly preferred).
Major Evaluation Success: A proven "win list" of managing successful, high-ranking submissions for Gartner Magic Quadrants or Forrester Waves.
The "Coach" Mentality: Experience preparing and coaching C-level executives for briefings, ensuring they stay on-message and high-impact.
Exceptional storytelling skills: You must be able to take a technical roadmap and turn it into a compelling vision of the future.
Strategic project management: Ability to lead cross-functional "strike teams" for major evaluations under tight timelines.
Data-driven approach: Ability to connect AR activities to bottom-line business outcomes.
Our Commitment to Diversity, Equity, and Inclusion at Demandbase
At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.
We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!
We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.
Unsolicited Submissions
At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.
