Why This Job is Featured on The SaaS Jobs
Channel-led growth remains a defining lever for many SaaS companies selling into IT and managed services ecosystems, and this Director, Channel Marketing Americas role sits at that junction. The remit spans resellers, distributors, and technology alliances, signalling a go-to-market model where partners materially influence pipeline creation and revenue outcomes. The listing also points to an organisation still formalising operating rhythms, which typically means the channel function is being treated as a strategic engine rather than a maintenance track.
For a SaaS marketing leader, the career value here is in learning how to translate partner complexity into measurable commercial impact. Owning frameworks, KPIs, and multi-touch campaigns across a diverse ecosystem builds durable skills in attribution, co-marketing governance, and cross-functional alignment with Sales, Enablement, and Operations. That combination tends to travel well across B2B SaaS categories where indirect routes to market are central.
This role is best suited to a builder-minded leader who prefers ambiguous problem spaces and enjoys setting structure without relying on mature playbooks. It will fit someone comfortable balancing executive communication with hands-on program design, and who finds motivation in partner motions where influence and coordination matter as much as creative execution.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About the Role
NinjaOne is hiring a Director, Channel Marketing Americas to build and scale our channel marketing engine during a period of rapid growth. This is a senior leadership role for a proven builder who thrives in complexity, sets clear direction, and delivers measurable revenue impact through a diverse partner ecosystem. In this role, you will own channel marketing strategy and execution across resellers, distributors, and technology alliance partners in the Americas. You will design scalable programs that accelerate pipeline, revenue, and partner engagement, while partnering closely with Sales, Business Development, Product Marketing, Enablement, and Operations to align strategy, investment, and execution. This role requires strong executive communication, sound judgment, and the ability to develop and inspire a high-performing team in a fast-scaling SaaS environment where processes are evolving and clarity must be created.
Location - We are flexible on hybrid/remote working from home if you are located in the USA and reside in one of the following states: CA, CO, CT, FL, GA, *IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA, or WA. Preference/Priority will be given to candidates based in Austin, TX, or those willing to relocate unassisted who are able to work in the office 2 days per week.
Lead Channel Marketing Strategy
Own the Americas channel marketing strategy, aligning programs to revenue goals, partner tiers, and go-to-market priorities
Build and Develop a High-Performing Team
Drive Partner Programs and Engagement
Partner with Channel Enablement and Product Marketing to deliver partner programs, incentives, MDF utilization, and co-marketing initiatives
Execute Revenue-Driving Campaigns
Oversee co-branded marketing across digital, email, content, events, and webinars
Lead hands-on partner engagement at Tier 1 industry events, including ancillary events, cross-booth activations, and one-to-one partner meetings
Own regional channel events and partner-focused moments including sales kickoffs, Partner Advisory Councils, summits, webinars, and trainings
Own Operations, Performance, and Optimization
Own the channel marketing operating cadence, including planning cycles, reporting, enablement readiness, and internal alignment
Partner with Product Marketing, Creative, Digital, Content, and Sales Operations to deliver channel-ready messaging and assets
Analyze performance, ROI, and partner engagement to inform planning, budget allocation, and long-term strategy
Deep, recent expertise across resellers, distributors, alliances, and MSPs
Highly analytical, with experience measuring performance, reporting on pipeline impact, and uncovering risks and opportunities
Aligned with NinjaOne’s values of Curiosity, Integrity, Kindness, Humility, and a Builder mindset
NinjaOne unifies IT to simplify work for more than 35,000 customers in 140+ countries.
The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organizations give employees a great technology experience at work.
NinjaOne is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years.
We are a collaborative, kind, and curious community.
We honor your flexibility needs with full-time work that is hybrid remote.
We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance.
We help you prepare for your financial future with our 401(k) plan.
We prioritize your work-life balance with our unlimited PTO.
We reward your work with opportunity for growth and advancement.
This position is NOT eligible for Visa sponsorship.
*Due to operational policies, NinjaOne is unable to hire for this role within the city limits of Chicago. We will consider all qualified candidates who reside outside of the city proper or are willing to self-relocate.
Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to location, market demands, experience, job-related knowledge, and skills. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage and PTO. For roles based in California, Colorado, Maryland, New Jersey or Washington the base salary hiring range for this position is $150,000 to $185,000 per year.
For roles based in New York, the base salary hiring range for this position is $150,000 to $185,000 per year.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.
