Why This Job is Featured on The SaaS Jobs
Customer marketing has become a distinct lever in B2B SaaS because recurring revenue depends on adoption, retention, and expansion, not just new logo acquisition. This role sits at that intersection, linking lifecycle programs, community, and advocacy to measurable account outcomes such as onboarding success and cross-sell readiness. The scope suggests a SaaS organization investing in structured post-sale growth motions and customer voice mechanisms like advisory groups and references.
For a SaaS career, the long-term value is exposure to the full customer journey and the operating cadence that comes with it: partnering with Customer Success on time-to-value, working with Product Marketing and Product on feedback loops, and coordinating with RevOps or Marketing Ops to instrument reporting. Building repeatable programs, then iterating based on engagement and expansion signals, develops skills that translate across SaaS companies, particularly those maturing from ad hoc customer outreach to scalable lifecycle systems.
The role is best suited to someone who enjoys program ownership and cross-functional coordination, and who prefers work that blends planning with hands-on execution. It fits professionals aiming to deepen expertise in post-sale growth, community-led engagement, and customer advocacy, with enough comfort presenting to senior stakeholders to keep initiatives moving.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About The Role
We’re looking for a highly organized, customer-obsessed
Customer Marketing Specialist to help deepen relationships with our customers, amplify their success, and fuel expansion across our customer base. You’ll play a critical role in bringing our customer marketing strategy to life—driving engagement programs, building community, supporting advocacy, and enabling cross-sell and upsell growth.
This is an ideal role for someone who loves building programs from the ground up, works exceptionally well cross-functionally, and thrives in a fast-paced, high-growth environment.
Responsibilities:
[Primary] Growth & Lifecycle Marketing
- Partner cross-functionally with Campaigns, Data, Product Marketing, and Marketing Operations to build and launch cross-sell and upsell campaigns that increase product adoption and account expansion.
- Define, build, and program-manage a scalable Customer Onboarding & Deployment Experience in collaboration with Customer Success, ensuring customers achieve value quickly and consistently.
Customer Engagement Programs
- Plan, execute, and manage high-impact Customer Advisory Boards (CABs) and Product Advisory Groups (PAGs), including program design, attendee recruitment, agenda development, logistics, and follow-up.
- Lead the launch and ongoing management of a User Group Program, fostering local and virtual communities to encourage peer connection, product education, and customer advocacy.
Customer Advocacy & References
- Assist in the deployment, management, and expansion of our UserEvidence Advocacy and Reference Platform, including sourcing customer stories, collecting proof points, and enabling customer reference activities.
- Support the development of customer case studies, testimonials, success stories, and spokesperson pipelines.
Cross-Functional Collaboration & Insights
- Work closely with Customer Success, Product, Sales, and Marketing to gather customer insights and bring the voice of the customer into programs across the company.
- Track, measure, and report on program performance - including engagement, content output, expansion signals, and advocacy outcomes.
Qualifications
- 2–5 years of experience in customer marketing, customer success, lifecycle marketing, community programs, or related roles in B2B SaaS.
- Exceptional project and program management skills with strong attention to detail.
- Confident communicator, skilled at engaging with executives - both customers and internal leaders
- Experience working cross-functionally with Marketing, CS, Product, and Sales teams.
- Comfortable designing and improving processes in a scaling organization.
- A proactive mindset with the ability to operate independently and execute quickly.
- Experience with customer advocacy platforms (e.g., UserEvidence) is a plus.
What You’ll Bring
- A passion for elevating the customer voice and creating meaningful customer experiences.
- A builder’s mentality - willingness to take ownership, think strategically, and deliver.
- Empathy, curiosity, and a focus on long-term relationship building.
