Why This Job is Featured on The SaaS Jobs
This Director, Corporate Events EMEA role stands out in SaaS because it treats events as a measurable growth channel rather than a brand-only function. With a large annual event volume across multiple EMEA markets, the work sits at the intersection of field marketing, regional go to market execution, and operational standardisation, all common pressure points for B2B SaaS companies expanding internationally.
From a SaaS career perspective, the role builds durable experience in tying programs to pipeline and revenue outcomes, using attribution and reporting in core systems like CRM and marketing automation. Leading a regional strategy while partnering closely with Sales, Demand Gen, Product Marketing, and Marketing Ops mirrors how modern SaaS organisations run integrated revenue teams, and it develops judgement around segmentation, account targeting, and lifecycle follow up.
The position is best suited to a senior events leader who prefers structured planning, clear KPIs, and cross functional alignment over one off activations. It will appeal to someone comfortable managing teams and vendors across languages and countries, and who wants ownership of a regional program where consistency and local adaptation both matter.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About the Role
NinjaOne is seeking a strategic and highly experienced Director, Corporate Events to lead and elevate our event marketing function across the EMEA region. Reporting to the Vice President of Marketing, EMEA, this role is the strategic backbone of our EMEA corporate events program and will manage a team of event managers and coordinators.
With more than 80 events annually across EMEA - ranging from intimate and exclusive regional conferences to major industry trade shows with 100,000+ participants, this role is critical in scaling our brand presence, driving measurable pipeline impact, and ensuring operational excellence across all event formats.
We are looking for a seasoned international event professional with deep expertise in B2B SaaS environments, a strong command of event ROI and business KPIs, and proven leadership experience in multi-language, cross-cultural markets.
Location: Berlin, Germany
What You’ll Be Doing
- Develop and own the EMEA corporate events strategy aligned with regional revenue targets and global marketing objectives
- Lead, mentor, and scale a team of event professionals, fostering high performance, accountability, and innovation
- Oversee the planning and execution of 80+ annual events across EMEA, including trade shows and conferences
- Define clear event segmentation strategies and corresponding activation frameworks
- Establish standardized event playbooks, operational processes, and quality benchmarks across all markets
- Own the EMEA event budget, forecasting, vendor negotiations, and resource allocation to maximize ROI
- Define and track success metrics including pipeline contribution, sourced revenue, influenced revenue, cost-per-lead, and cost-per-opportunity
- work closely with marketing operations & data analytics teams to implement scalable measurement frameworks within Salesforce and marketing automation platforms to ensure full funnel attribution
- Partner closely with Sales Leadership, Channel, Demand Generation, and Product Marketing to ensure alignment on target accounts, messaging, and follow-up strategies
- Elevate NinjaOne’s brand presence at major industry trade shows and flagship conferences
- Build and manage strategic vendor and agency partnerships across multiple countries
- Ensure consistency in brand experience while adapting execution to local market requirements
- Travel approximately 20–30% across EMEA to oversee major event activations
- Other duties as needed
About You
- 8+ years of experience in event marketing or field marketing within a B2B SaaS or technology company
- 3+ years of leadership experience managing and developing event or field marketing teams
- Proven track record of building event strategies that drive measurable pipeline and revenue impact
- Strong financial acumen with experience managing substantial regional budgets
- Deep understanding of B2B sales cycles, buyer journeys, and enterprise-level event engagement models
- Experience operating in multi-country, multi-language EMEA markets
- Strong command of marketing automation and CRM systems (Salesforce, HubSpot/Pardot) for reporting and attribution
- Demonstrated ability to translate brand strategy into high-impact event experiences
- Exceptional stakeholder management skills across Sales, Executive Leadership, and external partners
- Willingness to travel internationally within EMEA
About Us
NinjaOne unifies IT to simplify work for more than 35,000 customers in 140+ countries. The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organizations enable employees to have a seamless and productive technology experience at work.
NinjaOne is obsessed with customer success and has maintained a 98% customer satisfaction score for more than five years.
What You’ll Love
The opportunity to shape and scale a high-impact regional marketing function
Lunch covered by NinjaOne three times per week at the office
Access to our Corporate Benefits Platform (discounts with brands such as Expedia, FitX, Zalando and many more)
Ongoing professional development through our training platform
Competitive compensation package
Collaboration with a curious, kind, and international team
Office location in the heart of Berlin at Alexanderplat
Additional Information
This position is NOT eligible for Visa sponsorship.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information,
marital status, veteran status, or any other status protected by applicable law. We are committed to fostering an inclusive and diverse work environment
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