Why This Job is Featured on The SaaS Jobs
### Why this Role is Featured on The SaaS Jobs
GTM analytics roles sit at the center of how SaaS companies connect product demand to revenue outcomes, and this position is specifically anchored in integrated campaigns and events. That focus matters in SaaS where attribution is rarely linear and performance is spread across channels, motions, and funnel stages. By concentrating on measurement across multi-touch programs, the role reflects a mature go-to-market function that depends on consistent definitions and shared visibility.
For a SaaS career, this work builds a practical toolkit that travels well across B2B subscription businesses: designing reporting that stakeholders trust, turning messy campaign signals into decision-ready narratives, and improving metric hygiene over time. The emphasis on cohort and segment analysis also aligns with how SaaS teams refine targeting and lifecycle engagement, making the analyst a key contributor to planning cycles as well as post-program learning.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
What’s the opportunity?
As part of the GTM Analytics team, you will provide data-driven insights that support integrated go-to-market campaigns and events. This role focuses on helping GTM teams understand performance across multi-channel programs and events, ensuring clear visibility into impact across the funnel.
You will partner closely with cross-functional GTM teams to support planning, execution, and measurement of integrated initiatives.
What will I be doing?
- Campaign & Event Reporting: Build and maintain reporting that provides visibility into the performance of integrated campaigns, programs, and events.
- Performance Analysis: Analyze campaign and event data to identify trends, insights, and opportunities for improvement.
- Cohort & Segment Analysis: Support analysis of audience segments and cohorts to better understand reach, engagement, and conversion across integrated programs.
- Cross-Functional Collaboration: Work closely with Marketing, Sales, and GTM partners to respond to reporting and analysis needs.
- Operational Excellence: Support improvements to metric definitions, data quality, and reporting consistency for campaign and event measurement.
- Insight Sharing: Translate analysis into clear, actionable insights and share learnings with stakeholders.
What skills do I need?
- 3–5 years of experience in analytics, GTM, marketing analytics, or a related field
- Strong understanding of GTM metrics related to campaigns, pipeline, and events
- Experience with data analytics and business intelligence tools (e.g., SQL, Tableau, Looker)
- Demonstrated ability to collaborate effectively with cross-functional teams
- Analytical mindset with the ability to connect data to business context
- Clear communication skills, with the ability to present insights in a structured and actionable manner
Benefits
We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us!
- Competitive salary and meaningful equity
- Comprehensive medical, dental, and vision coverage
- Regular compensation reviews — great work is rewarded!
- Flexible paid time off policy
- Paid Parental Leave Program
- 401k plan & match
- In-office bicycle storage
- Fun events for Intercomrades, friends, and family!
The base salary range for candidates within the San Francisco Bay Area is $153,000 - $182,750. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
#LI-Hybrid
