Your role
Partner Marketing Representatives are aligned with our external partners (technology partners, ISV partners, channel partners, integration partners), internal partners (channel marketing, business development, channel sales), and act as a hub for all marketing activity. The Partner Marketing Team is seeking a Partner Marketing Manager to support these efforts, including the execution of partner-led, customer-facing field initiatives aligned with regional sales priorities.
This position reports to our Sr. Manager, Partner Marketing.
What you’ll do
- Support recruitment and lead generation of new partners through the management and execution of partner-led and regionally aligned events, email campaigns, webinars, and content creation.
- Produce impactful channel content necessary to support the channel communications strategy and outline a plan to execute. This includes leveraging/refining existing content and creating new content.
- Overseeing Market Development Fund (MDF) planning, allocation, and optimization, ensuring funds are used effectively to drive partner performance.
- Collaborate with channel managers and regional sales teams to develop strong GTM plans and execute partner-led and customer-facing field marketing activities such as events, webinars, and in-market programs.
- Manage the end-to-end build of marketing programs for partner recruitment and activation, including customer-facing field programs executed in partnership with regional sales teams, by collaborating with creative teams, product marketing, and sales teams.
- Work with internal and external teams on the scope of work, project timeline, and resources needed for the effective execution of partner marketing deliverables.
- Measure and report on the effectiveness of partner marketing programs and activities.
- Support field execution for partner-led initiatives by coordinating regional activities, local events, and sales enablement needs.
Skills you’ll bring
- 5+ years of related partner marketing/demand generation experience.
- Experience working in early-stage programs where processes are loosely defined and constantly being improved.
- Channel Marketing and/or Channel Communications experience (Marketing & Communicating “to” partners).
- Familiarity and experience with B2B omni-channel/demand generation marketing tactics (e.g., website, email marketing, content marketing, PR, and events), including customer-facing and regionally executed programs in partnership with sales teams.
- Experience working with Salesforce.
- Team-oriented, creative, adaptable, driven, and attentive to detail.
- Data-driven decision maker with experience analyzing and reporting on program results.
- Experience working in high-growth, B2B start-up environments.
- Comfortable working with remote teams located in multiple regions across the globe.
- Excellent written and oral communication skills.
- Stellar project management skills.
- Experience working in the telephony/collaboration space is a plus.
