Why This Job is Featured on The SaaS Jobs
Partner ecosystems are a core growth lever in B2B SaaS, and this Partner Marketing Specialist role sits at the intersection of alliances, field marketing, and revenue execution. The remit spans technology and channel partners alongside internal stakeholders, reflecting how modern SaaS companies extend distribution through integrations, co-marketing, and partner-led pipeline rather than relying solely on direct acquisition.
From a career perspective, the work builds durable SaaS go-to-market skills: designing repeatable partner programs, translating regional sales priorities into campaigns, and using measurement to refine spend and tactics over time. Ownership of Market Development Funds and reporting on program impact also develops commercial judgement that transfers across partner, lifecycle, and demand functions in subscription businesses where attribution and efficiency matter.
This role tends to suit marketers who prefer cross-functional coordination and operational follow-through as much as creative output. It aligns with professionals who enjoy working through partners, can manage multiple program tracks at once, and are comfortable improving processes that are still being defined. Experience with CRM-driven execution and a bias toward evidence-based optimisation will be especially relevant in this kind of SaaS partner motion.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Your role
Partner Marketing Representatives are aligned with our external partners (technology partners, ISV partners, channel partners, integration partners), internal partners (channel marketing, business development, channel sales), and act as a hub for all marketing activity. The Partner Marketing Team is seeking a Partner Marketing Manager to support these efforts, including the execution of partner-led, customer-facing field initiatives aligned with regional sales priorities.
This position reports to our Sr. Manager, Partner Marketing.
What you’ll do
- Support recruitment and lead generation of new partners through the management and execution of partner-led and regionally aligned events, email campaigns, webinars, and content creation.
- Produce impactful channel content necessary to support the channel communications strategy and outline a plan to execute. This includes leveraging/refining existing content and creating new content.
- Overseeing Market Development Fund (MDF) planning, allocation, and optimization, ensuring funds are used effectively to drive partner performance.
- Collaborate with channel managers and regional sales teams to develop strong GTM plans and execute partner-led and customer-facing field marketing activities such as events, webinars, and in-market programs.
- Manage the end-to-end build of marketing programs for partner recruitment and activation, including customer-facing field programs executed in partnership with regional sales teams, by collaborating with creative teams, product marketing, and sales teams.
- Work with internal and external teams on the scope of work, project timeline, and resources needed for the effective execution of partner marketing deliverables.
- Measure and report on the effectiveness of partner marketing programs and activities.
- Support field execution for partner-led initiatives by coordinating regional activities, local events, and sales enablement needs.
Skills you’ll bring
- 5+ years of related partner marketing/demand generation experience.
- Experience working in early-stage programs where processes are loosely defined and constantly being improved.
- Channel Marketing and/or Channel Communications experience (Marketing & Communicating “to” partners).
- Familiarity and experience with B2B omni-channel/demand generation marketing tactics (e.g., website, email marketing, content marketing, PR, and events), including customer-facing and regionally executed programs in partnership with sales teams.
- Experience working with Salesforce.
- Team-oriented, creative, adaptable, driven, and attentive to detail.
- Data-driven decision maker with experience analyzing and reporting on program results.
- Experience working in high-growth, B2B start-up environments.
- Comfortable working with remote teams located in multiple regions across the globe.
- Excellent written and oral communication skills.
- Stellar project management skills.
- Experience working in the telephony/collaboration space is a plus.
