Why This Job is Featured on The SaaS Jobs
Demand generation roles remain a core lever in SaaS because recurring revenue models depend on predictable pipeline, clear attribution, and repeatable acquisition systems. This contract Marketing Specialist position sits at the intersection of paid media execution and regional go to market in APAC, with close linkage to a global demand function. The scope across SEM, paid social, display, and video reflects the channel mix many SaaS companies use to build awareness and capture intent in a defined geography.
For a SaaS marketing career, the value is in learning how performance programs connect to downstream outcomes like pipeline contribution and ROI, not just top of funnel volume. Exposure to ABM initiatives, affiliate and CPL mechanics, and coordination with marketing operations signals work that is measurement led and process oriented. The emphasis on reporting and budget tracking also builds fluency in the operational side of SaaS growth, where tooling, governance, and experimentation cycles matter.
This role tends to suit a marketer who prefers hands on campaign work, iterative testing, and structured collaboration across functions such as web, content, and product marketing. It is a strong fit for someone who wants to deepen channel execution while building credibility in analytics and cross regional coordination within a SaaS operating model.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Your role
We’re seeking a Marketing Specialist (Contract) to support Dialpad’s demand generation efforts in the APAC region, with a focus on Australia. This role will partner closely with the global Demand Generation team to execute campaigns that drive pipeline and revenue growth.
You’ll play a hands-on role in launching, optimizing, and reporting on acquisition programs across digital channels, helping to build Dialpad’s presence in the region. This is a contract role based in Sydney, Australia, with an anticipated end date of November 2, 2026
What you’ll do
- Support the execution and optimization of customer acquisition campaigns across digital channels, including SEM, paid social, display, and online video.
- Assist in managing affiliate and CPL programs, including coordination with review platforms.
- Partner with the global team to help execute ABM campaigns and targeted marketing initiatives.
- Collaborate with web and content teams to support updates to regional web pages and contribute to SEO optimization efforts.
- Work cross-functionally with Marketing Operations, Product Marketing, Channel Marketing and Creative teams to test messaging and improve campaign performance.
- Track campaign performance and provide regular reporting on key metrics, including pipeline contribution and ROI.
- Support budget tracking and ensure efficient allocation of spend across channels.
- Coordinate with external vendors and agencies as needed to support campaign execution.
- Help maintain campaign calendars, workflows, and documentation to ensure smooth execution.
Skills you’ll bring
- 3–5 years of experience in marketing, demand generation, or paid acquisition roles.
- Hands-on experience supporting digital marketing campaigns across channels such as SEM, paid social, and display.
- Familiarity with affiliate programs, CPL models, or review platforms is a plus.
- Exposure to ABM tools or programs (e.g., 6Sense, Demandbase) preferred but not required.
- Basic understanding of SEO and web performance optimization.
- Strong analytical skills with the ability to track and interpret campaign performance data.
- Experience working with marketing tools such as Google Ads, LinkedIn Campaign Manager, Salesforce, or similar platforms.
- Experience working with a channel and/or partnership ecosystem and executing on mutually beneficial marketing campaigns.
- Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously.
- Strong communication skills and ability to collaborate across global teams.
- Comfortable working in a fast-paced, dynamic environment.
