Why This Job is Featured on The SaaS Jobs
This Digital Marketing Manager remit sits squarely in the enterprise SaaS playbook: turning multi-channel digital activity into measurable pipeline impact across defined regions. Genesys is positioned as a cloud platform business, which typically means marketing is closely tied to product value narratives, lifecycle motions, and consistent attribution standards rather than one-off campaigns.
For SaaS marketers, the career upside here is the chance to deepen operating rhythm around performance marketing and revenue accountability. Managing paid social, search, email nurture, website operations, and ABM-style display in parallel builds an integrated view of how SaaS demand is created and captured. Regular optimisation against cost, conversion, and pipeline contribution also reinforces the analytical habits that travel well across SaaS categories, from PLG-adjacent motions to enterprise sales-led funnels.
The role is best suited to a marketer who prefers structured execution, clear reporting, and cross-functional coordination with regional stakeholders, agencies, and marketing ops. It will appeal to someone who wants hands-on ownership while working within a broader global program framework, and who is motivated by making channel performance legible to commercial teams.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
Digital Marketing Manager - Australia
The Digital Marketing Manager for ANZ & India is responsible for the planning, execution, optimisation and reporting of digital marketing programs that drive pipeline and revenue across the region.
This role blends hands-on campaign execution with performance management across channels, ensuring alignment to regional priorities while leveraging global programs. The ideal candidate is both operationally strong and commercially accountable, with a focus on measurable outcomes including lead generation, account engagement, pipeline contribution, and marketing ROI.
This position offers opportunities for candidates based in Melbourne, Sydney or Brisbane.
What You’ll Do:
In this role, the primary responsibilities include (but are not limited to):
Campaign Execution & Optimisation: Own end-to-end execution of digital campaigns across ANZ and India, including:
Email Marketing & Lead Nurture: Manage monthly customer and prospect newsletters, ensuring localisation for APAC audiences
Website & Content Operations: Maintain and update regional website content (EN-SG site), including:
Paid Media & Agency Management: Oversee paid search in partnership with agencies:
Account-Based & Display Marketing
Content Syndication Programs:
Budget Management & Reporting: Manage regional digital marketing budgets, including:
Provide regular reporting on:
You’ll Bring
5–8+ years in B2B digital marketing (preferably in SaaS or enterprise tech)
Strong experience across:
Paid media (LinkedIn, Google, programmatic)
Email marketing and automation
Content syndication and demand generation
Account engagement strategies
Proven ability to manage regional campaigns across multiple markets
Technical Expertise in
CRMs (eg. Salesforce),
CMS (eg. Wordpress)
Analytics platforms (eg. Tableau)
GA4
Advertising platforms: Google ads, Meta, LinkedIn & 6Sense
Experience with SEMRush, design tools and 6Sense ABM a bonus
What Success Looks Like
Please note that Genesys will not accept resumes from agencies at this time.
To be eligible to apply for this role you must be legally permitted to work in Australia.
#LI-KC1
#LI-Hybrid
If a Genesys employee referred you, please use the link they sent you to apply.
About Genesys:
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.
Reasonable Accommodations:
If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.
You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.
This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response.
Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
