The Brief
We are seeking an AI Content Specialist (AEO/GEO) to join 2X’s AI Content Experience (ACE) team. This role is responsible for creating and optimizing B2B content that is highly structured, accurate , and usable by AI -driven search experiences, including answer engines and large language models (LLMs).
This role is ideal for strong B2B writers who understand SEO fundamentals and are developing hands-on expertise in AEO/GEO content structures. The focus is on high-quality content execution, applying established frameworks and best practices under the guidance of senior team members.
Candidates are not required to have a deep technical understanding of how AI search engines or LLMs retrieve information (e.g., RAG). However, prior exposure to AI search, LLM behavior, or structured content optimization will be advantageous .
This role is aligned to US client delivery and requires consistent availability during US business hours to support collaboration, turnaround times, and client expectations.
Position Overview
Responsibilities
The AI Content Specialist is primarily responsible for executing Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) initiatives. This includes:
- Optimizing existing content pages to improve their likelihood of being cited, summarized, or referenced by AI search engines and LLMs .
- Creating new content pages designed with structural, semantic, and contextual elements that increase AI retrievability and citation probability .
In addition to AEO/GEO work, the role may also involve B2B content writing and traditional SEO optimization, depending on client needs and project scope.
Core Responsibilities
- AEO / GEO Content Creation & Optimization
- Create and optimize B2B content using established AEO/GEO structures (e.g., clear entities, question-based headings, answer-first sections) to improve AI retrievability and citation potential.
- Apply approved content templates, schemas, and structured writing guidelines to ensure accuracy, clarity, and consistency.
- Conduct basic buyer-intent research to ensure content directly addresses common customer questions.
- Content Execution Support for AEO/GEO Programs
- Execute content updates and optimizations based on defined priorities, briefs, and guidance from SEO or senior AI content specialists.
- Contribute content-level inputs to support broader AEO/GEO initiatives and content programs.
- Document completed optimizations clearly to support review and tracking.
3 . Content Creation & Copywriting
- Produce high-quality B2B content assets, including pillar pages and supporting atomized content, aligned with client goals.
- Create campaign-related content that promotes pillar assets and supports measurable outcomes.
- Adapt tone, terminology, and structure to align with client brand and editorial guidelines.
4 . SEO & Search Fundamentals
- Apply SEO best practices alongside AEO/GEO requirements, including keyword intent alignment, on-page optimization, and internal linking.
- Structure headings and content layouts to support both traditional search and AI-driven discovery.
- Collaborate with SEO specialists to execute content updates based on validated keyword and topic direction.
5 . Content Quality, Structure & Editorial Standards
- Ensure all content meets 2X standards for clarity, accuracy, credibility, and usability.
- Edit and refine content to improve readability, precision, and consistency.
- Maintain consistent use of terminology, entities, and formatting across related assets.
6 . Learning & Continuous Improvement
- Develop hands-on skills in AEO/GEO content creation and AI-assisted workflows.
- Stay informed on evolving best practices in AI search and content optimization.
- Share learnings and questions with senior team members to support continuous improvement.
Requirements
- Experience & Education
- Bachelor’s degree or diploma in Marketing, Journalism, Communications, Business, or a related field.
- Proficiency in speaking, reading, and writing in US English .
- 3 - 5 years of relevant experience in B2B content, communications, publishing, or digital marketing .
- Experience creating or optimizing content for digital channels, including websites, blogs, knowledge repositories, and resource centers .
- Interest in developing deeper expertise in AI search, LLM behavior, and emerging content discovery models.
- Technical & Soft Skills
- Strong B2B writing skills in US English with the ability to produce clear, structured, and authoritative content .
- Proven copywriting, editing, and storytelling skills across multiple B2B content formats .
- Working knowledge of SEO principles and familiarity with AEO/GEO concepts, content structures, and optimization approaches .
- Ability to evaluate existing content and translate insights into clear, actionable content recommendations or blueprints .
- Strong collaboration, communication, and stakeholder management skills
- Ability to explain content prioritization and optimization decisions in a clear and friendly manner .
Key Performance Indicators (KPIs)
- Successful optimization of prioritized content pages based on agreed-upon AEO/GEO and SEO criteria .
- Improvement in AI visibility signals, citations, and engagement with optimized content pages, measured against defined benchmarks .
- Clear and consistent delivery of content audits, prioritization rationale, and optimization recommendations .
- Effective collaboration with client stakeholders and internal SEO, Web, and UI/UX teams .
Why Work with Us?
We are a premium Marketing-as-a-Service ( MaaS ) company focused on providing B2B digital marketing expertise for companies in the US. Our diverse team comprises world-class B2B digital marketing strategists, developers, analysts, designers, and writers who work together to get things done the smart way.
We value personal and professional growth; thus, we only hire people who are passionate in what they do. We support their growth by creating a work environment that encourages collaboration, and mutual respect. We work with integrity, have a lot of FUN, and we are staunch believers in work-life-balance. Our collaborative nature enables us to quickly share the best practices among our teams and recommend new ideas to our clients that are ready to implement.
And we’re all about that growth. Our revenue, employees, and client base are expanding rapidly – doubling every year. Our clients are industry leaders and multimillion-dollar companies who have trusted 2X to deliver tens of millions in pipeline and thousands of qualified leads.
Best of all, we’re just getting started.
B Enefits Include
- Creative and passionate working culture
- Competitive salary and benefits
- Opportunity to collaborate with international clients
