Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
SeniorDirector, Field Marketing, Americas
As Senior Director, Field Marketing, Americas, you will own the marketing contribution to pipeline and revenue across North America and Latin America. Acting as a strategic partner to Sales leadership, you will define and execute the regional go-to-market strategy, drive enterprise growth, and accelerate expansion in key markets—particularly across Latin America.
This role serves as a critical link between global strategy and regional execution,servingas the bridge between Programs teams and regional field execution, ensuring campaigns arelocalizedand activated in-market. You will shape how marketing drives pipeline creation, account engagement, and customer growth across segments, territories, and priority accounts.Operating with a high degree of autonomy and executive visibility, you will influence regional strategy, investment decisions, and performance outcomes.
At Genesys, we are redefining customer experience through AI-powered innovation and human-centered design. You will play a pivotal role in advancing this mission by building and scaling a high-performing field marketing organization that delivers consistent, data-driven impact across diverse and high-growth markets.
This role reports to theVPDemandGeneration, Americas.
RegionalStrategy, BookingsandPipeline Ownership
Own the Americas marketing contribution to pipeline andbookings, with accountability for marketing-engaged pipeline, conversion, and ROI across segments
Act as a strategic partner and challenger to Sales leadership, co-developing go-to-market strategy, territory priorities, and growth initiatives
Drive alignment across Enterprise, Commercial, and growth segments, ensuring marketing strategies are tailored to sales motions and customer needs
Build and scale in-region marketing execution capabilities, ensuring strong local activation, cultural relevance, and alignment with market dynamics
Integrated Marketing Execution
Oversee the planning and execution of integrated, multi-channel marketing programs that drive demand, engagement, and customer growth
Cross-Functional Leadership
Drive alignment across Sales, Sales Development (BDR/SDR), Partner Marketing, and Customer Success to deliver full-funnel impact from pipeline creation throughtoexpansion
Organizational Leadership & Scale
Lead, develop, and scale a high-performing field marketing team, fostering a culture of accountability, innovation, and continuous improvement
Design and evolve the Americas field marketing operating model, including organizational structure, planning processes, and ways of working
Establish and manage regional planning rhythms, including annual planning, quarterly business reviews, and budget allocation
Own regional marketing performance measurement, including pipeline creation, marketing influence, conversion metrics, and return on investment
Preferred Qualifications:
Experience leading marketing efforts in Latin America, including understanding of regional market dynamics, localization strategies, and cross-cultural team leadership
Compensation:
This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.
$182,600.00 - $321,000.00
Benefits:
Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments
Click here to view a summary overview of our Benefits.
If a Genesys employee referred you, please use the link they sent you to apply.
About Genesys:
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.
Reasonable Accommodations:
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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
