Why This Job is Featured on The SaaS Jobs
### Why this Role is Featured on The SaaS Jobs
This Product Marketing role stands out in SaaS because it is explicitly about expanding a proven GTM product into a new buyer and user persona. Clay is positioning an established RevOps rooted narrative to resonate with marketers, which is a common inflection point for SaaS companies that have early traction in one function and need sharper segmentation to broaden adoption.
For a SaaS marketer, the career value here is in building the craft of persona-led growth from first principles. The work spans messaging, use case prioritisation, and translating product value into outcome language that maps to how marketing teams are measured. It also signals close proximity to revenue motion through real sales conversations and cross-sell efforts, which tends to strengthen a product marketer’s ability to connect positioning to pipeline and expansion.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About Clay
Our mission is to help organizations turn any growth idea into reality.
We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage. We're already helping thousands of customers — including Anthropic, Notion, Google, and Ramp — go to market with unique data, signals, and AI research.
In 2025, we raised a $100M Series C backed by world-class investors including Sequoia, CapitalG, and First Round — and crossed $100M in revenue.
In 2026, we announced our second employee tender offer in 9 months at a new $5B valuation. We also launched a community equity round, for our customers, agency partners, and club members.
Some things to know about us:
Our community includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs, and 30k members on Slack.
Our cultureis unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
All employees can work for free with world-class coaches who specialize in creativity, management, and more.
Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them here.
Read about us in the NYT, Forbes, First Round Review, and more.
Hear from our employees directly on our Glassdoor page!
Product Marketing, Personas (Clay for Marketing)
We're seeking a Product Marketer to lead Clay's expansion into the marketing persona — a high-impact role focused on reaching a meaningful new audience within our existing customer base and beyond. Clay grew up selling into GTM/RevOps, and while marketers represent a significant share of our customer base, the story for them is still underdeveloped.
You'll own the positioning, use cases, and campaigns that help marketers understand what GTM engineering means for their work. Partnering closely with our GTM team, you'll stay close to real customer conversations to shape how this persona evolves over time.
What You'll Do
Build the Clay for Marketing playbook - Own the positioning, use cases, and campaigns that help marketers understand what Clay enables for their work
Translate Clay to a new audience - Adapt Clay's positioning - historically built for RevOps - so it lands credibly with marketers
Communicate ROI in marketer language - Build positioning and assets tightly aligned with the outcomes marketing teams are measured on
Drive cross-sell within existing customers - Partner with a specialized expansion team to reach the marketing persona inside current accounts and grow Clay's footprint
Stay close to customer conversations - Get looped into real sales deals, talk to prospects, and use those insights to refine positioning and assets
Prioritize the highest-leverage use cases - Identify which marketing use cases and sub-personas to start with, rather than spreading thin
Set the foundation for new personas - Develop a framework Clay can reuse as we expand into additional personas over time
Partner with EPD on persona-specific gaps - Surface product feedback when justified, and partner with Product to close it
Use AI tools to work smarter - Integrate AI tools (including Clay) to automate routine tasks and make your work more effective
What You'll Bring
5+ years of professional experience in product marketing or growth marketing
Nice to have: experience as a marketing generalist, ideally at an early-stage company where you owned multiple parts of the function
Experience in marketing a GTM product, or prior B2B SaaS product marketing experience
Strong positioning and messaging craft, with the ability to communicate ROI in language marketers care about
Strong visual design craft - you can tell a story visually in slides and ship a great one-pager
Marketing acumen - you can credibly talk to our ICP and understand the craft
0 → 1 comfort - you can handle finding product-market fit, and help guide various cross-functional teams (EPD, Ops, New Verticals, etc.)
Commercial acumen - you'll identify the highest-leverage use cases and personas to start with, rather than spreading thin
Comfortable being external-facing and excited to connect with prospects and customers
