Why This Job is Featured on The SaaS Jobs
This Product Marketing remit stands out in the SaaS landscape because it is explicitly about taking a proven B2B product and translating it for new, non core industries. In a market where SaaS growth increasingly comes from sharper segmentation and differentiated positioning, building vertical playbooks is a practical way to expand distribution without relying on broad, generic messaging.
For a SaaS marketer, the career value comes from learning how to connect product capabilities to measurable business outcomes across multiple buyer contexts. The work naturally builds fluency in go to market mechanics that matter in SaaS, including sales enablement, partner led packaging, and feedback loops between commercial teams and product. Experience making playbooks repeatable rather than bespoke also travels well across SaaS companies that need scalable narratives and assets.
This role is best suited to someone who enjoys ambiguity and structured experimentation, and who prefers to operate at the intersection of product, sales, and partnerships. It will fit a marketer who wants ownership over positioning systems and who is comfortable synthesizing customer language into clear ROI stories, then turning those insights into reusable frameworks.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About Clay
Our mission is to help organizations turn any growth idea into reality.
We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage. We're already helping thousands of customers — including Anthropic, Notion, Google, and Ramp — go to market with unique data, signals, and AI research.
In 2025, we raised a $100M Series C backed by world-class investors including Sequoia, CapitalG, and First Round — and crossed $100M in revenue.
In 2026, we announced our second employee tender offer in 9 months at a new $5B valuation. We also launched a community equity round, for our customers, agency partners, and club members.
Some things to know about us:
Our community includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs, and 30k members on Slack.
Our cultureis unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
All employees can work for free with world-class coaches who specialize in creativity, management, and more.
Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them here.
Read about us in the NYT, Forbes, First Round Review, and more.
Hear from our employees directly on our Glassdoor page!
Product Marketing, New Verticals
We're seeking a Product Marketer to build Clay's playbook for expanding into new verticals beyond our core B2B SaaS customer base. The role reports to Clay's Head of Product Marketing and is critical to diversifying Clay's revenue and building a more resilient customer base for the long term.
You'll partner with Clay's Partnerships and Sales teams to package Clay for verticals such as financial services and real estate - developing a clear understanding of how customers in those industries go to market and the positioning, use cases, and assets that resonate. Over time, you'll bring those vertical playbooks back into Clay's core sales motion.
What You'll Do
Build Clay's new verticals playbook - Develop the positioning, use cases, and assets that help Clay expand beyond our core customer base
Develop vertical-specific positioning and messaging - Translate Clay's capabilities into the language and use cases that resonate with customers in each target vertical
Communicate ROI in customer language - Build positioning and assets tightly aligned with the real outcomes that customers in each vertical care about
Collaborate across Partnerships and Sales - Work closely with our Partnerships team and specialized sales motion to package Clay for portfolio companies and direct prospects in target verticals
Bring vertical playbooks to core sales - Translate learnings from each new vertical into top-of-funnel programs and assets the broader Sales team can run
Prioritize for leverage, not coverage - Identify which verticals are highest-leverage to start with, and move from one to the next quickly
Build repeatable, not bespoke - Create reusable frameworks rather than over-optimizing for individual firm or customer needs
Bring vertical feedback back to EPD - Surface vertical-specific product gaps when justified, and partner with Product to close them
Use AI tools to work smarter - Integrate AI tools (including Clay) to automate routine tasks and make your work more effective
What You'll Bring
5+ years of professional experience, with 3+ years in product marketing
Nice-to-have: Background in banking, private equity, consulting, or growth/finance
Nice-to-have: Experience working in or selling into financial services, real estate, or other non-tech verticals
Demonstrated 0 → 1 experience standing up a new industry, business unit, or persona
Strong positioning and messaging craft, with the ability to communicate ROI in language the customer cares about
Strong visual design craft — you can tell a story visually in slides and ship a great one-pager
Commercial acumen — you prioritize the work that matters and quickly understand how GTM works in different verticals
