Why This Job is Featured on The SaaS Jobs
This Senior Event Sponsorship Program Manager role sits at the intersection of SaaS brand building, ecosystem partnerships, and revenue-adjacent marketing. In a category where conferences and customer events often function as product storytelling platforms, sponsorship strategy becomes a lever for shaping how partners and customers experience a SaaS company’s narrative at scale.
From a career standpoint, the remit signals durable SaaS marketing leadership skills: designing repeatable sponsorship programs, translating business goals into packaged offers, and using performance reporting to refine what works across a portfolio of events. The emphasis on lifecycle ownership, from prospecting through renewal, also mirrors SaaS’s broader preference for measurable, iterative programs that can be optimized over time rather than one-off activations.
This role is best suited to a sponsorship leader who prefers structured program design alongside hands-on deal work, and who is comfortable coordinating across a matrix of internal stakeholders. It will likely appeal to professionals who want their events expertise to connect more directly to partner outcomes and commercial impact within a large, established SaaS environment.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.
Where Data Does More. Join the Snowflake Team.
Snowflake is experiencing exponential growth, and we're scaling our team to help enable and accelerate our growth. We're passionate about our people, our customers, our values, and our culture. We're also looking for people with a growth mindset and the pragmatic insight to solve for today while building for the future. As a Snowflake employee, you will be accountable for supporting and enabling diversity and belonging.
Snowflake is seeking a dynamic and results-oriented Senior Event Sponsorship Program Manager to join our high-performing Events team. This role is for a sponsorship professional with a passion for building impactful partnerships and a strategic mindset that aligns business goals with innovative sponsor experiences. You'll play a pivotal role in developing and executing sponsorship strategies across our marketing events portfolio. You'll collaborate with cross-functional teams and external partners to secure and grow high-value sponsorships that enhance event impact, elevate the brand, and deliver measurable business results.
This hybrid role requires in-office attendance at either the Menlo Park or New York campus.
WHAT YOU'LL DO:
As a Senior Manager at Snowflake, you will be expected to balance strategic planning with hands-on execution.
Develop and Execute Sponsorship Strategy: Develop and execute a comprehensive sponsorship sales strategy to drive revenue and meet business goals. You'll also create compelling sponsorship packages, proposals, and presentations tailored to potential partners.
Identify and Secure Partners: Identify, pitch, and secure sponsors for our global strategic events, ensuring alignment with event and brand objectives. You'll manage the full sponsorship lifecycle, from prospecting and negotiations to activation and renewal.
Manage Client Relationships & Drive Growth: Cultivate and maintain strong relationships with sponsoring partners, ensuring their success and satisfaction. Actively seek opportunities to upsell and expand partnerships year-over-year to drive sales growth.
Analyze and Optimize Performance: Track and report on sponsorship performance, delivering insights and recommendations for continuous improvement. You'll use data, analytics, and financial insights to evaluate opportunities and maximize ROI. You will also monitor industry trends and competitor activity to identify new sponsorship opportunities.
Champion Cross-Functional Alignment: Proactively identify, resolve, and foster alignment with internal stakeholders across Marketing, Alliance, Partner, Sales, and Event Production teams to ensure all sponsor commitments and event activations are executed flawlessly.
Set Ambitious Goals and Strategic Priorities: Establish overarching objectives for the sponsorship program that extend beyond your immediate function, ensuring the program accelerates partner growth and contribution to the overall Snowflake ecosystem.
OUR IDEAL CANDIDATE WILL HAVE:
Years of Experience: 10+ years of experience with at least 3 years of experience in sponsorship sales with a strong track record in revenue generation and partner engagement.
Strategic & Adaptable Mindset: Proven ability to develop and execute strategic sponsorship initiatives that drive business impact. You are skilled in navigating a dynamic environment and can adapt strategies to evolving business needs.
Collaborative & Communicative: Strong experience in complex, matrixed organizations, leading cross-functional collaboration. You possess exceptional relationship-building and negotiation skills, fostering strong partnerships with internal and external stakeholders.
Detail-Oriented & Accountable: Skilled in managing multiple initiatives simultaneously, ensuring timely execution and measurable outcomes. You will also track and report on sponsorship performance to deliver insights for continuous improvement.
Education: A bachelor's degree in a relevant field is required.
Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
